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15 Jul 2021

Full-Time Digital Marketing Coordinator

Harlequin Enterprises ULC – Posted by Harpercollins –  Toronto, Ontario, Canada

Job Description

Company:                         Harlequin Enterprises ULC

Date:                                 July 15, 2021

Job Title:                           Digital Marketing Coordinator

Department:                   Harlequin Trade Publishing (HTP)

Reporting To:                  Senior Manager, Digital Marketing

Status:                              Regular Full Time

Location:                          22 Adelaide Street West, Toronto (currently working remotely but will need to commute to the office when it reopens)

Job Summary:  

Reporting to the Senior Manager, Digital Marketing, the Digital Marketing Coordinator will be responsible and accountable for optimizing digital marketing practices and content distribution for Harlequin Trade Publishing. In this exciting role, the specialist will also be responsible for elevating Harlequin Trade Publishing’s digital footprint by working on solutions for websites, contributing to our advertising and influencer campaigns and will help improve workflows in the digital marketing process overall.

 Duties and Responsibilities:

  • Creates and maintains web content and processes, using a content management system and following a web design, development and usability best practices to keep HTP sites up to date, consistent and accurate.
  • Plan and execute all digital marketing campaigns, including SEO/SEM, blog, newsletters, Goodreads and search/display advertising.
  • Candidate will successfully build and monitor relationships in an influencer database, ensuring we build strong connections and create champions for the Harlequin Trade Publishing brand and authors.
  • Coordinate and execute campaigns on appropriate platforms/channels, tracking performance and optimizing approach to drive improved results.
  • Proactively create and/or coordinate videos, photography, templates, presentations and other assets, as needed.
  • Measure performance of all digital marketing campaigns and assess against goals and KPIs. Develop regular reports to track performance and leverage insights to optimize digital marketing initiatives.
  • Identify trends and insights, and optimize spend and performance based on these insights.

Qualifications:

  • 3+ years of related experience and a strong background in digital marketing
  • Post-secondary education in a related field (Advertising, Marketing) and/or relevant experience.
  • Project management/coordinator experience required
  • Microsoft Office proficiency and experience with project management tools
  • Working knowledge of Photoshop, Trello, Canva & Sprout Social an asset

Competencies/Skills:

Competencies and skills required to perform this job include:

  • Strong time management, organizational and planning skills.
  • Exceptional internal and internal relationship management capabilities.
  • Excellent communication skills, including ability to communicate complex information to non-technical audiences.
  • Creative and innovative thinker with a drive for results.
  • Positive and passionate with ability to work well with in a close-knit, team environment.

What’s in It For You?

  • The opportunity to be part of a company on the leading edge of publishing, working with a very talented team and exceptional books
  • Summer Hours from late May to early September
  • Remote work, flexible start/stop times
  • Paid time off days and vacation allotment, starting at three weeks
  • Flexible benefit plans to fit your needs and pension matching
  • Various virtual social activities to keep you connected – we love trivia!
  • Virtual author events and access to discounted books
  • Working with passionate people!

About HarperCollins Canada and Harlequin

Harlequin is a leading publisher of commercial fiction and narrative nonfiction. We publish more than 100 titles a month that reach audiences globally. Encompassing highly recognizable imprints that span a broad number of genres, we are home to many award-winning New York Times and USA TODAY bestselling authors. Harlequin is a division of HarperCollins Publishers, the second-largest consumer book publisher in the world. Through HarperCollins’s global publishing program, Harlequin titles are published in 17 countries and 16 languages.

Known worldwide for the quality of its list, HarperCollins Canada is the proud home of many bestselling and award-winning authors, including Esi Edugyan, Heather O’Neill, and Lawrence Hill. It is our vision to publish the best books of our generation and to work with authors over the length and breadth of their careers. Our authors are at the centre of everything we do. In addition to the Canadian publishing program, HarperCollins Canada is responsible for the sales, marketing, and publicity of HarperCollins titles from around the globe.

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How to Apply

External applicants are asked to apply on our website (https://careers.hcc-hqn.com/) by July 29, 2021. HarperCollins Canada and Harlequin are Equal Opportunity Employers committed to equal employment opportunities. Employment decisions are based on job requirements and the skills, knowledge, and experience of the candidate, regardless of any other factors unrelated to job performance. We are also committed to ensuring that the accessibility needs of candidates and employees are considered and accommodated during the recruitment process. We thank all applicants for their interest, however, only those candidates selected for an interview will be contacted.

Job Categories: Equal Opportunities. Job Types: Full-Time.

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