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2 Jun 2021
Full-Time Vice President of Marketing
Job Description
SVP Marketing East Coast. Our Client, a leading provider of digital currency exchange services in the US, seeks a seasoned, talented, data-driven, and dynamic SVP Marketing to join the executive team. This vital position will drive the next phase for our rapidly growing company. The SVP Marketing position is a newly created role that will report directly to the CEO. It’s an amazing opportunity to be a key player in a fast-growing innovative sector of the financial services industry.
What you will do:
- Oversee all marketing operations and be responsible for developing the marketing strategy and vision to help gain and retain customers
- Develop a marketing plan but also oversee its day-to-day implementation
- Educate consumers on the benefits of Bitcoin ATMs to generate and retain customers in a timely manner
- Oversee a support team of full time and freelance workers, Creative Marketing Director, Marketing Managers and Analysts
- Work with internal and external strategic partners to create products that utilize the most current industry best practices
- Create data-driven marketing and advertising campaigns that meet specific goals for the company
- Be adept at digital marketing and social media tools; SEO, Facebook, Instagram, blogging, Google Console
- Work closely with other departments: compliance and legal, public relations, etc.
- Ensure that marketing operations, branding, communications are unified and reflect a consistent message
- Provide regular reporting on projects at conception, creation, and execution and offer detailed measurable results
- Create a solid network of strategic partnerships
- Be highly motivated, ready to wear a lot of hats, roll up your sleeves, handle multiple tasks, be a team player and have fun!
Skills and experience you have:
- Experience as an executive marketer in a fast-growing start-up
- Previous experience in fintech, bitcoin, cryptocurrency, blockchain-related tech a plus but not a must
- Know and understand the rules of GDPR as well as federal and state laws that surround cryptocurrency and blockchain technology
- Strong experience in marketing technical products and creating go-to-marketing plans and strategies
- Deep understanding of market and community dynamics in Bitcoin/Blockchain with a track record of building a strong presence via social media channels
- Strong business writing skills to effectively communicate the business model and USP
- Strong creative and analytical skills
- Outstanding communication and interpersonal skills
- Be an excellent writer and communicator both internally and externally
- Understanding of market research and data analysis methods
- Know and understand Google Analytics inside and out
Your benefits:
- Competitive salary with bonus and equity potential
- Employer contribution toward health (including dental, vision)
- Flexible work schedule with paid time off
How to Apply
Use the link to apply: https://opexpert-consulting.breezy.hr/p/fb8850789496163 total views, 0 today