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23 Apr 2021

Full-Time Digital Growth Marketing Manager

Exiger – Posted by ExigerCareers –  New York, New York, United States

Job Description

Exiger is a fast-growing company disrupting the Governance Risk and Compliance (GRC) space and focused on making the world a safer place to do business.  We have an immediate opportunity for a Digital Growth Marketing Manager to join our Growth + Marketing team, which leads the business in its most critical lead generation activities. In this new role, you will be proactive, creative and analytical – spearheading global activities to help Exiger design and execute differentiated digital campaigns that drive demand generation and bolster our brand.
This “player-coach” will also provide strategic advice to management and take ownership of executing transformational projects through hands-on partnership with Exiger team members and oversight of third-party service providers.  By leveraging a B2B digital marketing skillset, you will analyze and optimize performance across all stages of the marketing funnel by developing a digital value creation roadmap spanning search engine optimization, PPC, LinkedIn marketing, retargeting, programmatic advertising, email campaigns, conversion rate optimization and more. Proven experience taking a data-driven approach to online lead generation and high performing campaigns to maximize outcomes is critical.
This position is open to interested and qualified candidates across the United States so long as there is a commitment to working eastern United States time zone/business hours.

Key Responsibilities

    • Quickly learn Exiger’s portfolio of tech-enabled risk management products & solutions, market and competitive landscape to identify opportunities for Exiger to stand out
    • Create a digital campaign strategy addressing the full customer life-cycle with special focus on brand awareness, personas and lead nurturing
    • Develop creative digital campaigns illuminating the best of Exiger to generate sales qualified leads, win business and build our brand globally
    • Partner with Sales + Marketing teams to create hyper-targeted account-based marketing campaigns
    • Serve as digital marketing expert to ensure Exiger is proactive – staying ahead of the latest trends related to successful, modern digital marketing strategies
    • Partner with growth/sales reps and agency partners to analyze, manage and optimize leads conversion
    • Serve as digital evangelist reinforcing the potential when marketing tech stacks are leveraged effectively to drive growth

Knowledge & Skills

    • Strong written and verbal communication skills (English)
    • Ability to turn long-form statements into attention-getting headlines
    • Technical experience with LinkedIn Ads and Paid Search tools (Google Ads)
    • Ability to leverage Exiger.com (WordPress), Salesforce, Hubspot and other marketing automation tools, analytics platforms and reporting dashboards to generate leads, capture and create efficiencies
    • Knowledge of the GRC space preferred

Professional Experience Required

    • Bachelor’s degree
    • At least 3-5 years’ experience using Google Ads, LinkedIn, CRM and HubSpot (or similar) in a B2B environment is critical
    • Working knowledge in digital campaign design / UX design principles and execution for the purposes of lead generation and brand building
    • Thrives in a fast-paced organization, delivers to deadlines with attention to details and can wear different hats as needed
About Exiger
At Exiger we work everyday to make the world a safer place to do business in. Our experts and technology help clients prevent breaches, respond to risk, remediate issues and monitor activities. We are searching for people who think creatively to solve complex problems related to governance, risk and compliance thus delivering first class solutions for our corporate and government partners.
Exiger’s core values are courage, excellence, expertise, innovation, integrity, teamwork and trust.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.
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How to Apply

Please apply directly on the Careers website: https://jobs.lever.co/exiger/bab87f01-3e52-4add-98d0-f23129ccc1c1

Job Categories: Equal Opportunities. Job Types: Full-Time. Salaries: 100,000 and above.

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