Job Description

About Learning Without Tears (LWT): We are an ever-growing, family owned company striving to provide the best education products, professional learning, and digital resources for educators and children. Innovation and collaboration fuel us every day. We live our passion of helping children learn and grow.

Join our mission-driven, dynamic team as we embrace change, excellence, creativity, and simplicity to make a difference in educators’ and children’s lives. LWT believes in diversity, equity & inclusion, and strives to create a culture of community & belonging. Our employees bring a variety of experiences and perspectives that fuel our passion and innovation and drive our mission.

The Web Merchandising Coordinator is responsible for implementing website merchandising for US and international sales on the LWT shopping cart site, powered by Salesforce B2B Commerce Cloud, including product set up, product categorization, promotion & campaign set up, merchandising optimization, and daily troubleshooting. The Web Merchandising Coordinator will be also responsible for managing and publishing content using the Drupal 9 content management system (CMS), executing mobile and desktop site merchandising strategies intended to drive engagement, traffic, and revenue.

What You’ll Be Doing:

• Manage the end-to-end setup of all LWT products for all websites, including product imagery, attributes, pricing, markdowns, filters, tags, promotional pricing, and copy.
• Strategically merchandise all product areas of the websites, including product display order, features, web categorization and navigation to support key product investments.
• Collaborate with Marketing, Operations, and Workshop teams to assist in developing compelling merchandising themes and storytelling for professional learning.
• Set up and schedule homepage updates, new content pages, promotions, and features to be aligned with the marketing calendar.
• Conduct quality assurance of homepages, links, and redirects.
• Examine site daily/weekly to ensure products placement, link functionality, etc., and test new features and functionality as needed.
• Monitor website performance utilizing KPI reports and identify areas for improvement across the site and traffic sources, identifying risks to current sales target and proposing solutions.
• Collaborate with agency partners or internal team members to implement SEO best practices to increase rankings in search engine results.
• Collaborate with IT, Marketing, and Operations on internal search engines (marketing search and shopping search) tagging to ensure products are findable via ISBN, SKU, and other internal identifiers.
• Coordinate content delivery to help organic search results to rank for non-branded keywords.
• Conduct competitive analysis to evaluate merchandise, promotions, features, and product presentation to inform future strategies.
• Collaborate with market research and salesforce teams in deploying personalization to the site
• Collaborate with Marketing team on setting up goals in Acquia personalization related to ecommerce and QA testing

Your Experience & Qualifications:

• B.A. or B.S. in Marketing or related field or significant work experience.
• 2+ years of experience working with Salesforce Commerce Cloud, Magento, Magento2 or similar eCommerce platform (Shopify, WooCommerce, etc.)
• Experience working with CRM software such as Salesforce, Hubspot, or similar solutions.
• Technical aptitude with web-based tools and Microsoft Office Suite (particularly Excel)
• Experience using Google Analytics, A/B testing software such as Optimizely and Google Optimize, and personalization software
• Experience setting up shopping feeds for Google Shopper and Facebook shopping,
• Ability to interpret and communicate performance metrics
• Basic html/javascript knowledge preferred
• Basic SEO knowledge and ability to work with SEO monitoring tools and/or reports such as SEM Rush, Google Search Console, etc.
• Understanding of best practices of testing, optimization, and drivers of online conversion
• Strong problem solving/analysis skills
• Strong organizational skills and attention to detail with the ability to handle multiple projects while completing quality work on a timely basis within frequent, tight, deadlines
• Familiarity with HTML, CSS and XML
• Experience working with ERP systems (NetSuite) preferred

Why Learning Without Tears:

Check out even more reasons why Learning Without Tears is a great place to work.

• Competitive benefits including medical, prescription, dental, vision, short and long-term disability, life insurance, paid family leave, pet insurance, standing desks, flexible scheduling, and more!
• Fun happens with company picnics, health and wellness fairs, Turkey Fry, Yankee swap, pizza and happy hour Fridays, milestone and birthday celebrations, and other surprises!

Apply now at https://www.lwtears.com/join-our-team

Learning Without Tears is an Equal Opportunity and Affirmative Action Employer.

How to Apply

Job Types: Full-Time. Salaries: Not Disclosed.

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