Full-Time Social Media Specialist
Job Description
Title: Social Media Specialist
Reports to: Director, Marketing and Communications
Classification: Full-time, exempt, member of Marketing and Communications Team
About the Chicago Humanities Festival
The Chicago Humanities Festival is a non-profit cultural organization that connects people and ideas to cultivate a more informed, inspired, empathetic, and participatory society. For more than 30 years, we’ve presented dynamic and thoughtful conversations, performances, and events all around Chicago with hundreds of cultural, civic, community, and educational partners.
In fall 2021, we returned to in-person events after a year of virtual programming. For 2022, we are planning in-person festivals in May and October–November, and a series of high-profile standalone events throughout the year. More information at chicagohumanities.org
Job Summary and Responsibilities:
The Festival seeks a creative, collaborative, proactive social media specialist to join our evolving marketing team. The Social Media Specialist oversees CHF’s social presence and manages the various channels to grow the Festival’s visibility, present compelling, clear, and consistent content, promote programming, and engage new and existing audiences. This key role resides on the Marketing and Communications team and works closely with the team to develop organic and paid social media content and strategies, primarily managing the execution of day-to-day organic social posts and paid ads, copywriting and content creation, social engagement, and graphic assets.
The Festival seeks a creative, collaborative, proactive Social Media Specialist to join our evolving marketing team. The Social Media Specialist oversees CHF’s social presence and manages the various channels to grow the Festival’s visibility, present compelling, clear, and consistent content, promote programming, and engage new and existing audiences. This key role resides on the Marketing and Communications team and works closely with the team to develop organic and paid social media content, primarily managing the execution of day-to-day organic posts and paid ads, copywriting and content creation, social engagement, and graphic assets.
Planning and Strategy:
- Strategy: Work closely with the department to refine social media strategies to expand visibility, drive program attendance, and boost engagement on Facebook, Instagram, Twitter, and LinkedIn
- Content calendar: Contribute to the team content calendar and quarterly/monthly planning using key dates and appropriate content triggers to drive awareness and engagement
- Paid socials: Develop social ad copy and creative, support retargeting and lookalike tactics, and lead generation opportunities; monitor Facebook Business Manager to optimize performance
- Data analytics: Consistently track KPIs across platforms to help inform strategies
- Emerging trends and tools: Stay informed about new platform and content trends and opportunities including native tools on Instagram, changes in Facebook Business Manager, trending memes or hashtags, and other high engagement media
Content and Socials:
- Copy: Craft clear and compelling headlines and social copy that align with CHF’s brand voice and convey an appropriate tone for paid campaigns and organic social posts
- Design: Create dynamic and compelling digital assets that align with brand guidelines, including graphics, carousels, GIFs, Stories, interactive stickers, and more for Facebook, IG, Twitter, LinkedIn, and partners or third-party platforms as needed
- Social assets: Create sample tweets and social media kits for programs each season, including copy and creative assets
- Program content: Observe and annotate programs with notes and timecodes to support post-event content
- Original video: assist the team with scripting and workflows for short-form videos and brand content
- Community Management: Regularly audit and maintain lists of participating Festival presenters, moderators, sponsors, and partners and track promotion and engagement with them each season
- Audience management: Manage day-to-day platform maintenance including consistent organic posts on Facebook, IG, and Twitter; Respond to, retweet, and connect with audiences and partners appropriately and consistently
Team Support:
- Support other Marketing team internal projects as needed such as photography and videography processes or special projects
- Support on-site in-person program execution with social media coverage, backstage content, or other logistical assistance as needed and requested
Qualifications:
As a primary steward of the organization’s social communities, the Social Media Specialist should have 2+ years experience managing social media for a brand, and should possess a strong sensibility for the strengths and opportunities on each platform, a knack for engaging and concise copy, and should be proactive and enthusiastic about boosting the Festival’s profile and engagement with the broader Chicago arts and culture communities. Additional qualifications include:
- Passion for engaging and accurate arts, culture, interdisciplinary, and Chicago-based content
- Bachelor’s degree; concentration in Marketing, Communications, Journalism, or similar desirable
- A minimum of 2+ years of experience managing social media accounts and developing content for a brand
- Ability to express complex ideas in accessible, clear, jargon-free, and exciting ways for broad public audiences, with a portfolio of sample content to demonstrate content competencies
- Expertise in the core functionality, specs, and native tools of platforms, including Facebook, Twitter, Instagram, LinkedIn, and Facebook Business Manager
- Creative, graphic design, and basic production skills: comfortable with Adobe Creative Cloud applications and basic design knowledge of typical collateral for social media, such as photo editing and creating visual assets within brand standards, templates, and style guides (Some experience with video and audio editing software such as Adobe Premiere and Audition is a plus)
- Stellar project management skills and comfort using spreadsheets, databases, and productivity management tools to track data, projects, work collaboratively, and share information
- Excellent organizational and time management skills; the ability to produce high-quality content and manage multiple projects simultaneously while meeting established baselines and adhering to strict delivery timelines
- Strong ability to work both independently and on teams, and incorporate feedback efficiently and gracefully
- Excellent critical thinking, communication, and problem-solving skills
- Strong work ethic and a growth mindset–an orientation towards trying new things, taking risks and experimentation
Compensation:
This is a full-time position with a salary range of $40,000–$49,000 based on qualifications and experience. Benefits include health, dental, and vision insurance, 403b retirement plan, a commuter spending plan, flexible working hours, paid time off, paid volunteer days, remote work opportunities, a parental leave plan, and more.
Work Location:
As is true of our entire staff, this role will be hybrid with remote work 3x/week and in-person in our Chicago River North office 2x/week. While working remotely, you will have access to a computer if needed and a $25 per pay period ($50/month) stipend to offset home internet and personal phone expenses.
Commitment to Diversity, Equity, and Inclusion:
The Festival is committed to providing a diverse, equitable and inclusive workplace, where all employees and volunteers, whatever their gender, race, religion, ethnicity, national origin, age, sexual orientation or identity, education or disability, feels valued and respected. We are committed to a nondiscriminatory approach and provide equal opportunity for employment and advancement in all of our departments, programs, and policies. We respect and value diverse life experiences and heritages and ensure that all voices are valued and heard.
How to Apply
To Apply: Please email the following materials to Kristen Fallica, Director of Marketing and Communications, at marketingjobs@chicagohumanities.org, and be sure to put “Social Media Specialist” and your full name in the subject line:- Brief cover letter (can be the body of email itself or included as attachment)
- Résumé with links to a portfolio or relevant examples of social media content and/or community management
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