Job Description

ORGANIZATIONAL OVERVIEW

Strathmore is a nonprofit multi-disciplinary arts center outside Washington, DC with multiple venues, strong community partnerships and robust educational programming. Spotlighting world-class talent and serving as a launch pad for local artists, Strathmore presents nearly 400 accessible and affordable events and exhibitions each year in the Music Center, Mansion, on our 16-acre campus, at AMP, and throughout the community.

Based one-half mile outside the Capital Beltway in North Bethesda, Maryland, we are a public/private partnership with Montgomery County Government and serve the entire Washington, DC region and the state of Maryland with exceptional artistic experiences and opportunities to learn and connect. Our programming is a vibrant reflection of the community that surrounds us. Strathmore believes the most compelling contemplations of our world are created by artists. Amplifying these creative voices is at the heart of our work.

We are also engaged in and committed to ongoing, institution-wide conversation, education, and thinking about how systemic inequities impact our organization’s work and how best to address that in a way that is consistent with our mission. This promise is made within the broad context of Strathmore’s Inclusion, Diversity, Equity and Access (I.D.E.A.) goals to expand access and diversity, promote inclusion, and build equity for all.  In this proactive way, Strathmore intends to become a fully anti-racist organization. You can read more about Strathmore on our website, including information about our mission and values.

POSITION SUMMARY STATEMENT:

The Social Media Manager & Content Creator is responsible for developing successful social media strategy and content for Strathmore and its initiatives. The Manager will dive deeply into Strathmore’s programs and mission and regularly collaborate with the comms team, programming leads, and freelance content creators to develop and share content that supports Strathmore’s positive reputation in the community and the growth of particular programs. The Manager will manage content calendars, help to craft multi-channel stories, connect in meaningful ways with partners and artists, and will be responsible for developing and selecting graphics, videos, and photos to help round out those stories. The Manager shall also support the organization through writing and editing for other communications channels such as the Strathmore Newsletter, emails, the website, impact reports, and other collateral.

Social Media Management (50%)

• Oversee strategy and manage the content calendar for Strathmore’s social media channels.
• Develop dynamic, engaging content for each channel.
• Maintain organization-wide Social Media guidelines that will allow other contributors to provide meaningful content and support.
• Stay abreast of the social landscape—regularly assessing the organization’s use of these social spaces and recommending shifts when appropriate.
• Assist with Customer Service inquiries and issues of all kinds and ensure coverage of managed platforms.
• Contribute to planning for Strathmore’s social media livestreams and premieres, oversee backend setup or uploading.
• Liaise with and provide support and guidance for programming staff and partners on content opportunities.
• Build and maintain connections and collaboration between Strathmore’s social media channels and other like-minded organizations and artists.
• Regularly review and report on social analytics and provide recommendations for improvement.

Content Development & Communications (40%)

• Write clear and compelling copy for a variety of channels including webpages, emails, and donor materials.
• Oversee production and content development for certain collateral including brochures and annual reports.
• Edit and proof materials to strengthen message, improve efficacy, and align with Strathmore’s voice.
• Manage pages of Strathmore’s website to ensure ease of use and clear, up-to-date messaging.
• Spearhead message creation for mission or impact-centric emails.
• Collaborate on and facilitate the development of message around Advancement priorities such as year-end appeals and impact statements.
• Develop stories and materials that spotlight key programs and build larger institutional narratives.
• Support the department and organization by helping to streamline content of all types to clarify communication to patrons and eliminate confusion.
• Proof and edit materials.

General (10%)

• Attend weekly marketing meetings to contribute ideas for a variety of programs and initiatives.
• Meet regularly with artistic and educational leads at Strathmore to help develop stories and communicate impact.
• Represent Strathmore at events and performances in rotation with other team members.
• Support the Director of Communications and Vice President of Communications and Marketing on other priority projects.

Other duties as assigned.

40 hours per week, including some evenings and weekends.

ACCOUNTABILITIES:
Satisfactory completion of this job includes successfully:

• Driving engagement and interaction on Strathmore’s social media channels.
• Developing excellent content for all channels that helps to support the positive reputation of Strathmore in the community.
• Editing and improving materials.
• Maintaining Strathmore’s brand standards throughout channels.
• Contributing to a proactive flow of new ideas that support Strathmore’s artistic goals and that helps describe them in dynamic ways.
• Build and maintain positive relationships with fellow staff, patrons, partners, vendors, and volunteers.

STANDARDS OF PERFORMANCE:

• Demonstrates exceptional organizational and problem-solving skills
• Exhibits a professional appearance and deportment
• Employs excellent communication skills
• Works consistently to resolve issues in a responsible and timely fashion
• Displays high degree of dependability and reliability

QUALIFICATIONS:

• Minimum 3-5 years of experience in communications and social media management
• BA or equivalent certification
• Knowledge of Washington Metro area arts landscape
• Excellent written and verbal communication skills
• Experience driving timelines and coordinating multi-faceted campaigns
• Exceptional attention to detail and organizational skills
• Knowledge of social channels and how to develop successful content on each
• Experience with overseeing the creation of video and other creative assets
• Experience with Photoshop, web content management software (Umbraco specifically), or email automation software is a plus
• Desire to grow, learn, and contribute to a team

Strathmore is committed to providing equal employment opportunities to all employees and applicants for employment. Accordingly, Strathmore provides employment opportunities without regard to race, color, religion, creed, ethnicity, sex, pregnancy, national origin or ancestry, age, physical or mental disability, citizenship status, marital status, sexual orientation, gender identity, family responsibilities, genetic status or information, military or veteran status or status in any status protected by federal, state, or local law.

This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Strathmore will not tolerate unlawful discrimination, harassment, or retaliation under any circumstances.

We are eager to cultivate a broad and inclusive field of applicants.  Strathmore is committed to building a diverse community of staff, volunteers, and interns.  Individuals from underrepresented groups are encouraged to apply.

STATUS & SALARY

This is an exempt, salaried position. Salary is commensurate with experience, in the range of $50,000-$60,000 annually with a competitive benefits package. All contacts and correspondence will remain confidential.

TO APPLY

To apply for this position, please submit prior to April 15, 2022, the following items:

• Cover letter
• Résumé

If submitting your application electronically, the email SUBJECT line must contain the words “Social Media Manager” Only qualified applicants will be contacted. Please direct all submissions to:  Human Resources,

**@st********.org











 

Although emailed applications are preferred, applications may also be mailed to:

Human Resources
5301 Tuckerman Lane
North Bethesda, MD 20852

How to Apply

• Cover letter
• Résumé

Job Types: Full-Time. Salaries: 40,000 - 60,000.

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