Job Description

SEO Manager

Reports to: Head of Organic Performance (SEO)

Location: Borehamwood, Hertfordshire, WD6 (60% working from home time offered).  

About us:

Buyagift and Red Letter Days are the UK’s leading gift experience provider. Our core focus is to deliver happiness to our customers, suppliers, staff and retail partners, we aim to do this by providing industry leading products. The iconic Red Letter Days brand was added to our portfolio in November 2017, and we are extremely proud to be part of the Moonpig Group since July 2022.

First a bit about the role:

We are looking for a new SEO Manager to help execute our 3–5-year strategy to deliver fast SEO progress for the business, contributing to the overall strategy for the channel, and helping us improve the organic channel traffic contribution.

You will report into our Head of Organic Performance (SEO), working alongside wider stakeholders from Digital Marketing, Dev, Product, Design, website teams and more. To achieve the overall traffic and revenue goals of the business, you’ll also be supported by our internal SEO Content Exec and external agency partner, providing technical audits and content creation.

The responsibility of the Organic Search team covers Outreach, Technical and Content – all driving Organic KPIs. Therefore, the team’s reach of responsibilities includes onsite and offsite actions, SERP visibility, keyword research, and identification of emerging trends. You will also need to demonstrate a strong technical SEO understanding to be able to analyse and prioritise technical audits and brief accurately into our development team, effectively articulating the business value in each technical initiative proposed to ensure it is prioritised effectively.

A bit more about the role:

• Feeding into the SEO roadmap and objectives (visibility & traffic), by providing best in-class SEO recommendations to drive commercial value
• Executing the delivery and implementation of tech and on-page optimisations
• Identify key issues affecting SEO performance and actions required to turn around negative SEO performance
• Regularly monitor, track and record site performance, whilst being conscious of competitor benchmarking
• Managing wider stakeholder relationships, internal and external (agency), ensuring project timelines and deliverables are met
• As part of our technical site architecture, you will need to deliver the tech SEO backlog into our Product, Dev & IT teams to fix, enhance, maintain and establish best SEO practices
• Feeding back to the Head of department on the technical site performance such as Site Speed on a weekly and monthly basis
• Investigating and identifying new technical optimisation opportunities
• Test and review the staging environment for any new pages or release cycles ensuring no impact to SEO and recommendation have been implemented correctly
• Stay up to date with the latest search engine algorithm changes and SEO industry trends, regularly informing and educating the business on the importance of SEO

And now about you:

• A background in delivering success in both technical and content-driven SEO
• Adaptive to business needs, adjusting priorities to take on reactive projects to support wider business initiative
• Resilient to help push projects and tech tickets end-to-end via articulating SEO needs and impact, prioritisation, conducting staging checks and organisational skills
• Excellent analytical and problem-solving skills
• 3+ years’ experience, specialised in Organic Search
• High confidence in using SEO tools such as Screaming Frog, OnCrawl, Ahrefs,
• SEMrush or SEOMonitor
• Advanced knowledge of Excel and analytics tools including Google Analytics, Google Search Console and ideally Adobe Analytics
• Sound knowledge or experience of technical SEO
• Understanding and/or experience of using Tag Management system would be nice to have but not essential

We live by our company core purpose of Delivering Happiness – Amazing People. We only hire amazing people like you, if this is you and if this sounds like the opportunity you have been looking for, we would love to hear from you.

In addition to a competitive salary package, you will also be eligible for our host of employee benefits:

• 25 days paid holiday, increasing by one each year
• After 5 years with us you will be eligible for 1 month fully paid sabbatical
• Flexible work environment
• Access to Perkbox shopping discounts
• Bike to work scheme
• Free private healthcare
• Company matched pension benefits
• Learning & development opportunities
• Employee wellbeing program
• Discounted gym memberships and lots of opportunities to try out our products

We are a super friendly bunch with very big plans both for ourselves, our team and the business.

Our mission

For everyone in the UK to create unique memories that last a lifetime

Our vision

To be the most trusted platform in the UK gift experience market

Our Commitment to Equality, Diversity and Inclusivity

We’re committed to creating an inclusive and caring culture with amazing people who feel a real sense of belonging. We welcome and celebrate all diverse backgrounds – from working parents who need flexibility with their hours, individuals who are neurodiverse and prefer to work a certain way to those from underrepresented communities. We’re proud to have an employee-led group pushing the agenda on all things inclusive. And we will continue to strive for diversity and that sense of belonging so that each and every one of our team have a safe and comfortable environment in which they can be themselves and thrive at work.

Want to know what it is like to work at Buyagift and Red Letter Days, come take a look at what our team has to say https://www.buyagift.co.uk/aboutus or check out our company reviews on Glassdoor: https://www.glassdoor.co.uk/Reviews/Buyagift-Reviews-E1140132.htm  

Disclaimer: In applying to this position, you consent to Experience More Ltd to keep your CV and application details on records and to process your CV internally with relevant departments involved with the recruitment of the advertised position.

Due to the high volume of applications it will not be possible to respond to unsuccessful candidates. Sorry for any inconvenience this may cause.

How to Apply

Job Categories: LGBT. Job Types: Full-Time. Salaries: Not Disclosed.

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