Your Mission:

Use your marketing skills to change the world for animals. PETA’s Social Media Content Creator and Analyst contributes to and analyzes our growing social media presence across a variety of platforms, including but not limited to X/Twitter, Facebook, Instagram, and TikTok. PETA is the most engaged-with charity on social media and reaches over 100 million people each month with hard-hitting emotional animal rights content.

Who is PETA’s social team?

Our social media team is comprised of producers and managers who strategize and create engaging content that helps spread awareness for animals in need, as well as correspondents who communicate with hundreds of curious people online every single day. Our work has been featured in countless media outlets from Late Night with Seth Meyers to CNN to The New York Times to the Late Show with Stephen Colbert. One single post on one of our accounts can often reach over one million people, so there is no question that if you join our team you will be making an impact.

Primary Responsibilities and Duties:

• You will strategize, collaborate and brainstorm with other social media team to create compelling content and reporting for PETA’s Instagram, X/Twitter, Facebook, and TikTok accounts. Content must be emotionally evocative and tell a story with minimal words and well-designed imagery.

• Helping save animals is PETA’s biggest priority. You will work on priorities from other departments to ensure that the social team is pushing PETA’s biggest issues and thus getting the public to take animals into their consideration. You’ll also communicate with these departments to guarantee that everything you are posting is engaging, factually accurate, and emotionally compelling.

• You are a big picture thinker and will blueprint ways to educate folks on a world without animal exploitation, thus enticing them to be interested and involved in animal rights and ending speciesism.

• It takes a lot of skill to learn how to best present information to an online audience, so a major part of your job is analyzing and reporting on the marketing department’s work and its online response, then providing insights on how to both improve and replicate prior success AND grow our following!

• You will get to know our online audience and see what they respond to and share, which will help you create content tailored for them. If we want to win animal rights, we need to get our content in front of our audience and their followers!

• A portion of your everyday will be researching current trends in social media, staying on top of things like the latest meme, and creatively applying that knowledge to PETA’s efforts.

• Since social-media success depends on acting in real time, we post when the moment strikes (and on some occasions, the moment is 9 p.m. on Saturday night). You’ll also need to be available as scheduled on some holidays and weekends to post urgent breaking news.

• You’ll also be expected to perform any other duties assigned by the supervisor.

• Bachelor’s Degree in marketing, advertising, communications, graphic design, or related field.

• You must have at least three years of experience creating content for social media brand accounts with proven success in fostering engagement and analysis.

• Not only do you know what Instagram, X/Twitter, TikTok, and Facebook are, but you know who is the biggest demographic on each platform and how to write captivating content for each audience.

• Photoshop and Premiere skills are a plus since social media relies so heavily on visual impact. Candidates should at least be familiar with some of the Adobe Creative Cloud.

• Excellent writing and organizational skills: on social media, you have less than three seconds to grab someone’s attention, so every detail counts!

• The content on our social-media pages often reaches more people than any of our other online channels. Creating content for these pages is a HUGE responsibility, and you must be confident and ready to take it on while being open to feedback on how to improve.

• You’ll be working quickly and navigating a large organization with many goals. We need a go-getter with a passion to work both independently and as part of a team.

• You must have the proven ability to prioritize work, handle multiple tasks, work well under pressure, and meet deadlines.

• Social media moves at the speed of light, so you must really be able to crank out high-quality work within short timeframes.

• You’ll be responsible for getting our message out to the mainstream audience, so you must know PETA campaigns and animal rights issues inside and out.

• You must support PETA’s philosophy and have the ability to advocate our positions on issues professionally.

• Naturally, you should be committed to the objectives of the organization, and following a vegan lifestyle would be a part of this.

The hourly pay range for this position is $21.00 – $26.12 per hour. The ultimate hourly pay within this range that will be offered to a qualified candidate will be determined based on the candidate’s experience and the cost of living in the area in which the candidate will live and work.

A list of benefits available to qualified employees is available here.