Full-Time Senior Product Marketing Manager
Job Description
DomainTools is seeking a product marketing leader responsible for advancing our go-to-market strategy across our suite of solutions. This role requires someone with a passion for customer-centricity, a firm understanding of market needs, mastery in forging differentiated value-based positioning, and the ability to map these capabilities to DomainTools solutions as a leader as well as an individual contributor. The ideal candidate is an outstanding written and oral communicator who is comfortable with public speaking, the creation of rich, technical content, and cross-functional collaboration.
This role is a combination of strategy, creativity, and execution that will require resilience, energy, and determination to be successful. If this sounds like you, and you want to make a big impact in a fun, established company with a start-up-like environment, DomainTools is the place to be!
Key Responsibilities & Qualifications
- Lead initiatives from strategy to execution for product launches, positioning, messaging, and market intelligence
- Create compelling technical content in various forms that include print, video, live presentation that drive awareness, engage prospects, and accelerates opportunities through later stages of the funnel
- Working in concert with the enablement leader and support the development of materials
- Build key sales tools including presentations, personas, battlecards, solutions briefs, competitive cheat sheets to improve AE, AM, channel partner, and BDR effectiveness
- Develop messaging and sales tools for key buying committee personas in multiple formats to maximize conversions, grow average annual contract size, and increase conversion rates
- Define target segments, understand buyer personas, and analyze the value customers derive from DomainTools solutions to drive market and customer insights
- Define differentiators and value propositions to help BDRs, AEs, channel partners, and AMs engage prospects/customers, generate pipeline, and advance opportunities
- Support funnel growth activities, such as blog posts, press releases, integrated campaigns, and relevant events
- Collaborate with the DomainTools Chief Product Officer to increase awareness with priority analysts, and inform strategic initiatives
- Work closely with channel leadership and CAMs to build strategic partnerships with VARs (value added resellers)
- 7+ years of B2B product marketing experience
- 3+ years of experience managing direct reports and outsourced agencies
- A data driven mindset with a track record and passion for meeting and exceeding goals
- CRM experience (Salesforce preferred)
Preferred Experience
- Experience in cybersecurity, in particular the threat intelligence space
- Working knowledge of selling into the the US Federal Government (directly and through federal system integrators)
- Proven track record of marketing into Enterprise organizations
- A passion for conducting security research
How to Apply
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