The Senior Specialist creates marketing campaigns and tactics from ideation through distribution. This position brings marketing strategies to life by producing campaign assets, driving go-to-market tactics, and optimizing campaign performance.
RESPONSIBILITIES:
Be a storyteller, leveraging strong copywriting skills and an innate ability to
convey value, to drive engagement from targeted audience segments.
Create customized marketing and collateral materials from the basis of
existing brand and creative assets.
Leverage demand generation best practices to optimize messaging and
campaign assets across the full buyers’ journey.
Drive the planning and distribution of campaign assets via a variety of
channels, including email, direct mail, collateral and digital advertising.
Monitor, analyze, and report on campaign performance.
EDUCATION & EXPERIENCE REQUIREMENTS:
Bachelor’s Degree or equivalent relevant experience
Experience – At least five (5) years of experience in a campaign marketing role.
KNOWLEDGE, SKILLS & ABILITIES:
Ability to translate complex and technical subject matter into messaging
that resonates with leaders of enterprise-tier organizations.
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How to Apply
To apply for this position, please email resumes to nate.mccray@virtasant.com