Job Description

Everland exists to support communities in their efforts to protect their forests and wildlife and improve their livelihoods, resulting in climate change mitigation and biodiversity conservation benefiting everyone. We do this by helping communities in the developing world monetize their forest and biodiversity assets by marketing Verified Emissions Reductions (VERs) from the world’s most impactful REDD+ projects. This generates critical resources to support conservation activities on the ground. We support conservation projects that go beyond the requirements of REDD+ verification, representing only projects that demonstrate transformative impacts for forest conservation, wildlife protection, and community livelihood development. We are a values-driven company. We believe that in order to deliver on our purpose and serve our stakeholders, the organization must embody the kind of change we want to help create in the world. We do this through our commitment to practicing a set of core values and personal commitments that reflect the ethos of the company, and which animate our interactions with one another and our stakeholders.

Everland strives to create a culture of diversity and inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation, and delivers better business results.  We are proud to be an equal opportunity employer and encourage people of any and all backgrounds to apply.

Our Values:

1. Care of the Earth
2. Care for People
3. Fair share
4. Trust
5. Teamwork
6. Integrity

Our Commitments:

1. Give our very best
2. Be of service to all
3. Be reliable: I do what I say I will do
4. Be receptive: Observe non-judgmentally, listen deeply
5. Be transparent, be truthful, be trusting, be trustworthy
6. Be empathetic: Understand deeply the work, needs, interests, and limitations of all our stakeholders – and ourselves
7. Personal growth: Constant development of skills and knowledge

Purpose of Role:

At Everland we are looking for a collaborative and results oriented Senior Manager, Digital Marketing and Campaigns to join our rapidly growing international team.  The individual will be part of the Marketing & Communications team.  The primary purpose of Everland’s Senior Manager, Digital Marketing and Campaigns is to advance Everland’s mission across priority audiences. The individual will be responsible for establishing from scratch our digital marketing and campaigns function to maximizing and give strategic lift to our digital offerings and content highlighting Everland’s portfolio of REDD+ projects.

We are looking for an experienced Digital Marketing specialist, with a proven track record of managing digital (Email and Paid Social) campaigns from conception to delivery across; social media platforms, working with external digital agencies to optimize results. You’ll have excellent analytical skills, with experience with SEO, Google Ads, Google Analytics. Using data and insight to develop and iterate campaigns and maximize opportunities to increase audience engagement.

The individual will report to and work closely with the Senior Director of Communications.  This is a remote position that is ideally based in the UK or USA (NY, DC, or IL).

Accountabilities

• Initiate our digital marketing strategy and roll out across the organisation covering paid and organic social media, emails, newsletters, website, and campaigns.
• Plan and deliver an annual programme of digital marketing campaigns and online engagement including paid-for-digital advertising, PPC, organic social media, email and the website.
• Manage Everland’s website and website vendor to ensure it is supporting our strategic goals.
• Work with the Impacts team to manage the client lockers and portals.
• Measure and analyse campaign metrics in real time making on-the-fly adjustments to boost effectiveness; make recommendations for more effective use of existing channels and identify new tools and channels to maximize results.
• Commission, project manage, and/or produce high quality digital content – video, graphic design, written, web.
• Project manage external vendors, agencies, and contractors.
• Work closely with the Senior Manager, Community Engagement and Impact Storytelling to ensure our content is promoted and maximised.
• Establish a high-quality digital magazine that showcases our work for customer acquisition and retention.
• Help set up a digital asset management system, to safely house our digital content, ensuring the correct permissions, consents, child protection and copyright standards are in place.
• Actively scan for risk and reputation issues across digital outlets.
• Other duties as assigned.

What We Are Looking For

• Passion for making a difference for forest conservation, wildlife protection, and community livelihood development.

• Bachelors degree preferred in a related field.
• Minimum of 7 years related work experience in digital marketing and campaigns.
• Someone who can create campaigns that demand attention, and drive action.
• Derive key insights from analytics platforms like Google Analytics & Ad Reporting.
• Experience with a fast-growing start-up and understand the challenges and opportunities inherent within such a working environment.
• Someone who can initiate a new process, own, and drive change in a collaborative way.
• Strong writing, editing, and communicating capabilities, and is passionate about impact-driven storytelling and communicating complex messages for non-technical audiences.
• Experience managing agencies and vendor relationships.

We offer a competitive salary and benefits package.

• UK Comp Range: GBP 55,000 – 70,000
• US Comp Range: USD 110,000 – 120,000

How to Apply

Job Categories: Equal Opportunities. Job Types: Full-Time. Salaries: 60,000 - 80,000.

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