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21 Jun 2024

Full-Time Senior Digital Media Specialist

Thompson Coburn LLP – Posted by TCoburn New York, New York, United States

Job Description

Thompson Coburn, a large full-service law firm with offices in eight (8) cities across the U.S., is in search of a Senior Digital Media Specialist to join its New York or St. Louis office as a full-time non-exempt employee. With over 400 attorneys and experience in 50 areas of law, Thompson Coburn is regularly recognized for providing clients with outstanding value and service. Driven by our core values of integrity, innovation and diversity, we collaborate and work in a welcoming, fast-paced, and inclusive environment.

 

Under the leadership of the Marketing & Communications Director, the person in this position will be responsible for crafting and implementing strategies for institutional and practice/industry-specific social media campaigns. This position is eligible for a flexible hybrid-remote work schedule after a period of in-office training.

 

Key Responsibilities:

  • Develops and implements the Firm’s digital media strategy in conjunction with the Marketing & Communications Director. Crafts and implements strategies for institutional and practice/industry-specific social media campaigns.
  • Creates, maintains, and monitors social media calendar to align with the Firm’s marketing communication goals. Stays current in the digital media and legal marketing fields to ensure incorporation of best practices into social media campaigns.
  • Develops, crafts and edits digital media content, including copy, graphics, basic video and animations.
  • Serves as primary manager and liaison of, and to, digital media vendors. Manages the Firm’s social media software platforms, ensuring ongoing maintenance and training to best leverage the investment. Conducts firmwide, group and individual training on relevant platforms for staff and attorneys. With business development team, monitors performance of Firm material/activity on content aggregators and reports on same.
  • Monitors traffic/usage statistics for social media accounts and liaises with the marketing technology team to report on and assess performance, particularly as it relates to specific campaigns and initiatives. Advises on best practices for digital content based on usage and traffic statistics from various platforms. Educates business development team on relevance of statistics.
  • As part of marketing communication team, drafts and posts internal news and web site updates via the intranet and web content management system on various matters, including honors and awards, community activities, practice successes, and client partnerships, and keeps home pages of both sites current with top updates.

 

Experience and Education Qualifications:

  • Bachelor’s Degree required; Degree in Communications, Journalism, English or another writing-intensive liberal arts major strongly preferred.
  • At least four years of relevant digital media experience in communications, public relations or journalism required. Experience in legal industry preferred but not required.
  • High comfort level and experience with standard digital media tools such as Canva, SproutSocial, HootSuite, etc. required.
  • Experience with content management systems, web posting and maintenance and basic HTML code/commands preferred.
  • Knowledge of, and experience with, content aggregators such as Mondaq preferred.

 

Compensation:

For applicants that meet the experience requirements for the role and are physically based in New York City, the expected salary range is $105,000-$125,000 annually upon commencement of employment. Starting salary will be determined on an individualized basis with consideration to prior experience and additional qualifications. This is in addition to a comprehensive benefit package offered by the Firm.

 

Thompson Coburn LLP is a large, full service, multi-state firm with offices in Birmingham, Chicago, Dallas, Los Angeles, New York, St. Louis, Southern Illinois, and Washington D.C. At Thompson Coburn, our behavior and the expectations we have of ourselves are guided by the values that we hold in the highest regard: integrity, a passion for excellence, a focus on serving the client, a value of diversity, innovation, creativity, trust, and loyalty. Within the Firm, we value each other as people and colleagues. In addition to the exceptional working environment and a competitive salary, Thompson Coburn provides the following benefit options to qualifying employees:

  • Medical Insurance
  • Vision Insurance
  • Dental Insurance
  • Life Insurance & ADD policies
  • Short & Long Term Disability Insurance
  • Paid Parental Leave
  • 401(k) Profit Sharing plans
  • Parking/Transportation Stipend
  • Section 125 Plan (Pre-tax premiums, dependent care and medical reimbursement)
  • Paid Holidays
  • Paid Vacation Time
  • Employee Assistance Program (EAP)
  • Employee Wellness Program
  • Tuition Reimbursement
  • College Savings Plan Deductions (529 Plans)
  • Long Term Care

 

Equal Opportunity Employer M/F/D/V

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How to Apply

Please follow this link to apply directly at our career site: Professional Staff | Thompson Coburn LLP

Job Types: Full-Time. Salaries: Not Disclosed.

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