Job Description

The primary responsibility of the Senior Content Director is the oversight and creation of conference content for IAB’s growing portfolio of revenue-generating events—including virtual events during COVID-19, a return to Face-to-Face events later in 2021, as well as hybrid events going forward. Events include the Brand Disruption Summit and the Annual Leadership Meeting as well as new conferences. In addition, the Senior Content Director works closely with the Editor in Chief on quality control across the Editorial Department’s thought leadership endeavor and helps to produce IAB’s regular streaming show, IAB THERE. This is a collaborative, high-visibility position that helps to integrate, advance, and celebrate the work of the IAB.

Please Note: This role is dedicated to developing thought leadership content for IAB conferences. It is NOT a meeting planning/event logistics position.

Key Responsibilities (include but not limited to):

• Collaborate with internal stakeholders (including Editorial, Events, Marketing, Member Engagement, Ops, and Program Management teams) to program existing, and launch new, market-leading conferences that align with the organization’s key narratives and the IAB’s mission.
• Be accountable for the Editorial Department’s work with interdepartmental processes and timelines.
• Make sure content development is aligned with industry and organizational goals.
• Seek out and help to create “flywheel effects” that connect IAB’s thought leadership across a variety of platforms including events, the IAB THERE streaming show, IAB podcasts, the website, and bylined articles.
• Work closely with member companies and the Member Engagement & Development (MED) team to create compelling and sponsorable programs that satisfy both revenue and thought leadership goals. This includes working with sponsors on paid content and joining pitch calls to help MED sell through content-related inventory.
• Manage the Editorial components of our Marketplace events (e.g. NewFronts).
• Work with the Centers (Media, Programmatic + Data, Experience) and Research teams to support industry advisory boards of senior executives who provide insight around specific industry topics for events and other forms of thought leadership.
• Identify and secure senior industry leaders to speak at conferences, and serve as central point of contact for speakers, in collaboration with the Events team.
• Oversee speaker prep with all speakers and, if necessary, pre-show recording of content, testing and rehearsals.
• Write copy for conference agendas, session titles and descriptions, event chair manuals, scripts, and assist with copy for event marketing materials.
• Serve as on-site event producer and liaison among speakers, the Events team, and the AV/production teams.

Requirements:

• Significant knowledge of the digital marketing industry, key companies, and individual players within it, as well as sharpest edge emerging trends.
• Bachelor’s Degree and 8-10 years conference programming experience, preferably in the digital advertising and marketing industry OR the equivalent in digital marketing, advertising or journalism fields
• Superb verbal and written communication abilities are a must, as are excellent research/​analytical skills. Please submit a writing sample and/or a sample conference agenda including session titles and descriptions.
• Candidate must be extremely organized/detail-oriented and have the ability to excel in a fast-paced, deadline-oriented environment.
• Candidate must be able to work both independently and as a team player.
• Candidate must be comfortable working with senior industry executives, both internally and externally.
• Knowledge of event industry practices—e.g. ability to create run of show documents, act as liaison among presenters, the Events team, and A/V production companies.

Additional Information:

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 650 leading media companies, brands, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

More information at https://www.iab.com/

How to Apply

Job Categories: Equal Opportunities. Job Types: Full-Time.

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