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16 Mar 2022

Full-Time Senior Art Director

So Good So You – Posted by soladayolsonmfc Minneapolis, Minnesota, United States

Job Description

The Senior Art Director is self-motivated and wants to make a big impact. The Senior Art Director is responsible for the concepts, designs, and production of the brand’s graphics, collateral, and image. They work on a variety of ongoing projects including advertising, branding collateral, packaging, signage, and marketing materials across traditional and digital platforms, including all owned channels like social, website, merch, and collateral. 

What You’ll Do 

  • Evolve our brand look and feel, and apply it consistently across multiple channels 
  • Design and produce original ideas and creative concepts for various packaging, marketing, and brand materials 
  • Have a pulse on current social and cultural trends in communications, media, and marketing online to be able to create relevant and engaging content 
  • Work closely with outside partners to form productive, creative partnerships; not limited to, production artists, photographers, web developers, and printers 
  • Work within a design system while recognizing opportunities to draw outside the lines 
  • Ensure that creative brand assets remain steps ahead of our competition by monitoring and sharing trends in food and beverage related areas of marketing 
  • Maintain high visual standards and strong brand presence across physical and digital channels 
  • Evolve and learn different mediums as the needs arise to stay up-to-date 
  • Evaluate analytics and make changes to design and design strategy based on trends 

Qualifications 

  • 5+ years of experience at a design firm/agency or an in-house design position 
  • Degree in Graphic Design or related field, or equivalent combination of education and experience 
  • Strong portfolio of both print and digital work that displays how you’ve solved real-world design problems 
  • Familiarity with taking the reins and leading a project from a conceptual beginning to a successful end 
  • Experience in CPG/food & beverage/retail environments 
  • Advanced software proficiency with Adobe Creative Suite products including InDesign, Photoshop, and Illustrator 
  • Ability to work in a fast-paced environment juggling multiple projects, maintaining schedules, and meeting deadlines 
  • Experience with designing for retail packaging, print, and digital; having a deep understanding of the printing and digital process and procedures 
  • Managing, styling, and directing photo and video shoots 

Ideally, You’ll Also Have…

  • Experience with building a brand 
  • Ability to determine and shift priorities quickly 
  • Strong interpersonal skills and ability to build positive working relationships 
  • Ability to translate strategic intent into compelling design concepts 
  • Ability to solve practical problems and deal with a variety of variables 

About So Good So You 

So Good So You is a leading brand and manufacturer of premium plant-based functional beverages in the exciting natural & better-for-you food and beverage industry. Founded in 2014 in Minneapolis, we’ve been featured as the top 20% of Inc.’s Fast 5000 – the fastest growing privately held companies in the US – two years in a row. So Good So You’s industry-leading premium probiotic juice shots are carried in 10,000 locations nationwide.

As a mission-driven brand that does all things For the Love of Body and Planet ™, we strive for diversity and inclusion. As a woman-owned business, we advocate for closing the opportunity gap within our minority communities. Our current workforce is 74% female and 46% BIPOC, and we actively seek to hire and support the career growth of minority, BIPOC, and underrepresented candidates. 

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How to Apply

How to Apply Please send your cover letter with resume and portfolio link together in a PDF. Include your salary request in the email message. Send all materials to our retained search manager, heather@soladayolson.com. Label your subject line “Your Name, Senior Art Director > So Good So You.” In your letter, respond to 2-3 of these topics…
  1. What is your relationship to / why are you interested in probiotic juice shots at this time?
  2. How have you applied sustainability, recycling, or other environmental practices in business or life?
  3. Describe a challenge youve successfully addressed in engaging with consumers.
  4. As we build an internal mini agency, what process, leadership style, or way of collaborating will you share with us?
You will receive a response to your application from our search manager. If we’re interested in talking with you, she’ll arrange for you to meet our Head of Marketing. The next step is a brief case study assignment, which is compensated, to help us understand your thinking. Subsequent interviews may include virtual and/or in-person conversations with our co-Founders and a panel interview with the Marketing team. COVID vaccination is required for in-person meetings and eventual hybrid work in our Minneapolis office. We look forward to hearing from you!

Job Categories: Equal Opportunities. Job Types: Full-Time. Job Tags: brand, design, graphic design, and Marketing.

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