Full-Time (Senior) App Store Optimization Manager (m/f/d)
Job Description
Your responsibilities
- Lead the ASO strategy at Freeletics in order to drive organic and paid downloads through various ASO processes
- Perform keyword research, implementation and analysis
- Run tests to improve store performance
- Create state-of-the-art store page, manage optimization of reviews, images, videos and all relevant store assets
- Report ASO results and achievements to internal stakeholders
- Build strong relationships with external stakeholders, e.g. Apple and Google
- Align with the paid user acquisition team to assess the interdependence between paid and organic
- Generate outstanding copies and brief localization team for storefront assets
- Drive and communicate initiatives and opportunities to be tested and implemented
- Develop market trend analysis in order to understand industry and company level performance
- Perform reviews sentiment analysis to share with internal stakeholders in order to improve our user experience
Your profile
- University degree in business administration, marketing management, or other business studies. Technical background is a plus
- +3 years of experience in a similar role, ideally within a startup environment
- Excellent knowledge of App Store Connect/Play Store Developer Console
- Deep understanding of ASO analytics
- Solid analytical, data-driven and performance-oriented skills, with ability to recognize patterns and derive valuable conclusions
- Extensive A/B testing experience with App/Google Play Stores’ assets
- Sound knowledge in ASA with a hands-on background in SEO is a plus
- Good communication and negotiation skills in an international environment
- Resilient and able to think through when faced with challenging situation
- Fluent in English with excellent oral and written communication skills, other languages are a plus
Your benefits
- Competitive salary and pension, with regular compensation reviews
- Holistic benefits program which includes;
- Individualized benefits with an annual budget of 840€ and 12 benefits to choose from (e.g. bike leasing/renting, public transport allowance, language courses, etc)
- General benefits like Mental well-being support via Nilo health, free Freeletics coach memberships for family/friends, and many more.
- Your choice of the latest Macbook Pro or Dell XPS Laptop in a life cycle model
- Conference, education, and book budget
- Bi-annual in-house hackathons
- Free food and drinks in a fully equipped kitchen
- Training space, lockers, showers, and laundry service
- 27 vacation days and 13 public holidays
- Home office policy
- The option to take a sabbatical after your second year
- Relocation allowance
- Company and team events (hiking, holiday party, offsites, and many more) – only remote during COVID
How to Apply
Hit me up with your CV by email to tina.bailo@freeletics.com or check out our careers page for more info and apply directly for the job you'll love!279 total views, 0 today