Job Description

ABARTA Coca-Cola Beverages is a family-owned company, a diversified third- and fourth- generation family business. We offer the perks of a large corporation with the personalized touch of a smaller company. We believe in making a positive impact in the communities where we live and work, so you’ll see us giving back and stepping up through sponsorships, volunteer work and supporting community organizations. We’re Quenching the Thirst of our Neighbors and partnering with those that we go to business with.

We value diversity and individuality. When you thrive, we thrive. We encourage sharing ideas in a supportive environment, growing professionally, maintaining a healthy work/life balance, and interacting with all levels of the organization.

Plus, we have a comprehensive benefits package that begins the first of the month after hired; (Medical, Dental, Vision, Prescription drug plans, FSA/HS, Life and Disability insurance, 401K with a company match, Tuition Reimbursement, EAP, Paid vacation and Company paid holidays). There’s bonus potential for meeting Company goals and growth potential as well.

The Public Relations Specialist for ABARTA Coca-Cola Beverages will lead the external communication efforts for the organization by preparing and distributing fact sheets, news releases, memos, and other content through a variety of media outlets. This role will promote goodwill through speaking publicly at interviews, press conferences, and presentations. Partner with community organizations, governmental agencies, and other external audiences to enhance ACCB’s involvement in the territories we serve.  Analyze media coverage and may purchase advertising time and space.

Responsibilities Include:

• Develop public relations strategies to highlight ABARTA Coca-Cola’s mission, vision, and values for external and internal audiences
• Develop communications plans and content including press releases, fact sheets, message points, features, and social media posts
• Identify and share stories of interest that align with the company’s mission, audiences, and strategic campaign goals
• Manage daily proactive and reactive media and community relations activities
• Coordinate interviews between media and ACCB leadership team
• Create and execute media preparedness training for ACCB leaders who need to interface with external audiences
• Serve as ACCB’s spokesperson with the news media and other external audiences as needed
• On an ongoing basis, meet with key leaders to identify issues and opportunities to position ABARTA in the media
• Manage organization’s LinkedIn account
• Track media results and manage reporting to organizational leadership
• Plan and manage special events, including (but not limited to) press conferences and photo opportunities
• Manage relationships with outside vendors as needed
• Ensure that all communication is cohesive with ABARTA’s brand image
• Serve as an informed associate to help build relationships with customers, vendors, partners, consumers, etc.
• Other duties as assigned

Position Requirements:

• Passion for the Coca-Cola brand and the mission of ABARTA Coca-Cola Beverages
• Bachelor’s Degree in Public Relations, Communications, Business, or related field required
• 3-6 years of experience in public relations required
• Outstanding interpersonal skills and experience communicating with internal and external audiences and members of the media.
• Strong written and verbal communication, as well as strong presentation skills
• Ability to work independently, troubleshoot problems, and make recommendations
• Collaborative and driven to share ideas and work in a team-oriented environment

ABARTA Coca-Cola Beverages, LLC requires all applicants to undergo a background verification process prior to commencing employment with the company. Employment with ABARTA Coca-Cola Beverages, LLC is contingent on the satisfactory completion of a pre-employment background check which may include drug screening. Driving records, including minor moving violations, will be evaluated according to ABARTA Coca-Cola Beverages, LLC guidelines to determine eligibility for this position. ABARTA Coca-Cola Beverages, LLC is an Equal Opportunity Employer Minorities/Women/Veterans/Disabled/Sexual Orientation/Gender Identity.

How to Apply

Job Categories: Equal Opportunities. Job Types: Full-Time. Job Tags: #coca-cola, #coke, b2b, beverage, consumer goods, DSD, hire a soldier, pr, public relations, and share a coke with us.

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