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17 Mar 2022
Full-Time Product Marketing Manager
Job Description
Filevine is forging the future of legal work with cloud-based workflow tools. We have a reputation for intuitive, streamlined technology that helps professionals manage their organization and serve their clients better. We’re also known for our team of extraordinary and passionate professionals who love working together to help organizations thrive. Our success has catapulted Filevine to the forefront of our field—we are ranked as one of the most innovative and fastest-growing technology companies in the country by both Deloitte and Inc.
Our Mission
Filevine is building the seamless intersection between legal and business by creating a world- class platform to help professionals scale.
Our Product Marketing Manager will drive the go to market strategy for Filevine’s suite of products and features. Your job is to deliver value to our customers (and supporting internal teams) throughout the entire customer lifecycle. You will partner closely with the development teams and sales teams to create product positioning, enablement material, and content and campaign strategy.
Reports to:Head of Product Marketing and 100% fully remote.
What you will do:
- Establish cohesive and compelling messaging and positioning for our products and features
- Define, build and execute the go to market strategy for new products/features including launch timeline, content strategy and communication plan for both prospects and customers
- Drive and maintain messaging consistency around how we talk about Filevine and Filevine’s features across internal teams (development, sales, training, customer success, implementation)
- Drive new market launches with competitive and market research, product development and positioning and messaging architecture
- Deliver continuous value around Filevine’s products throughout the entire customer journey
- Create enablement material to support Sales and internal teams around users, personas, competitive advantage and benefits
- Build campaigns to support new customer acquisition and customer upsell with Filevine’s product value and benefits at the core
What you are good at:
- You can write! You are as comfortable writing short-form website content as you are writing internal strategy documents
- You are a critical thinker and can scope the entire customer journey while making tactical impact with email campaigns, enablement material or sales trainings
- You have an entrepreneurial mindset with a high tolerance for ambiguity
- You love solving complex problems and are comfortable balancing high-level strategy and implementable solutions simultaneously
- You have a proven ability to work cross functionally to mobilize internal teams to deliver continuous value
- You can communicate complex ideas and timelines to diverse audiences and stakeholders to gain consensus
- You take a lot of initiative, but are continuously collaborative
Requirements:
- 1-3 years of Product Marketing experience
How to Apply
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