Job Description

Magic Light Pictures is a London based independent production and brand licensing company, which specialises in family entertainment and manages the children’s brand, The Gruffalo.

Magic Light has produced feature films and nine half-hour animated specials including The Gruffalo, Stick Man, Zog and Superworm based on the books by Julia Donaldson and Axel Scheffler, and Revolting Rhymes based on the book by Roald Dahl. We are currently producing The Smeds and the Smoos for BBC One for broadcast Christmas 2022.  In Spring 2021 Pip and Posy, a 52×7” episode animated series launched in the UK on Channel 5 Milkshake! and Sky Kids. Our Gruffalo brand family licensing programme has over 70 licensees globally, key and expanding categories include plush, puzzles and games, apparel, gifting and visitor attractions. Pip and Posy licensing has begun with the first products scheduled to launch in Autumn 2022.

The company is focussed on delivering high quality imaginative films and products which delight children and family audiences and deliver value. We aim to be involved in all the ways our output reaches audiences, and we directly manage production, licensing, global distribution and marketing.

Role purpose

As an integral part of Magic Light licensing team, you will report to the Product Development Manager and work closely with them to deliver the company’s consumer products programme. The role will include tasks in the following areas: day to day account management of specific licensees; administering online approvals system; cataloguing final products and distributing contractual samples; producing brand presentations and style direction resources; working with creative agencies to develop trend and style guides; creating and delivering licensee updates both electronically and in-person; and working closely with the Commercial and Marketing teams to ensure smooth running of licensing. You will participate in regular team meetings, along with licensee and retailer meetings, both internally and externally.

Following your induction, the opportunities will include:

• working with the Product Development Manager to develop and produce the company’s consumer products

• managing designated licensees and agents through product development cycle from development of creative briefs to final execution and production
• ensuring licensed merchandise and packaging resonates the brand values, adheres to brand guidelines and style guides
• bringing new ideas to enhance product offering and provide a competitive edge in the market place
• frequently tracking key trends, competitor activity and best practice activations

• working with the Product Development Manager on strategic plans for product category development
• managing and administering online approvals system
• train and develop new and existing licensees on our brand guidelines and approval systems
• managing and administering the distribution of contractual samples
• organise and catalogue final samples, organising product and lifestyle photography as required
• managing office and offsite storage of all merchandise products
• working with Brand Manager to create brand, licensee and workshop presentations
• representing MLP by delivering presentations at key licensing events such as tradeshows and licensee workshops
• assisting Brand Manager with marketing and POS approvals for retail and promotional campaigns
• working with Brand Manager on the company’s annual gift guides
• coordinating with the Brand Manager to plan retail activations
• liaising with creative agencies on style and trend guide development
• working with Licensing Executive to manage responses to brand infringements
• ensuring licensees, agents, brand owners and retailers receive up to date info, sales material, status reports and other relevant assets on a regular basis
• assisting the team with general administrative duties as required

Key Competencies and Skills

• at least 18 months experience of working within Licensing in a commercial role
• genuine passion and knowledge of kids brands and character/IP in the UK and internationally
• passion for Licensing
• knowledge of licensing protocols and language helpful
• excellent organisation and communication skills (written and verbal) so as to be confident delivering presentations
• team player who can build relationships effectively with internal teams and external parties
• knowledge of market trends in licensing, the competitive landscape, and commercial awareness
• self-starter and problem solver
• brand focused with a creative eye and good attention to detail
• excellent skills with Microsoft office, and versatility and adeptness in databases and software

What type of person are we looking for?

• the candidate must possess excellent organisational skills and the ability to multi-task in a fluid environment
• timely and professional approach to all elements of the role
• excellent communication skills (verbal and written). Able to choose an appropriate form of communications e.g. telephone, email, face to face
• excellent knowledge of Word, Excel, PowerPoint
• good knowledge of design software (Photoshop, InDesign)
• experience of using Mediabox or other online approval, asset management and contract management systems
• able to learn quickly and take on new responsibilities, sharing learnings and information with the team
• sound educational background with good command of maths and written English
• the ideal candidate will have 1-2years experience in the workplace in either marketing, licensing, sales, retail buying or branding

Magic Light Pictures are an equal opportunities employer, and welcome people from diverse backgrounds to join our team. We are committed to our inclusive culture, and will consider applicants regardless of gender, ethnicity, background, disability or status. If you’re interested in more information or would like to apply, please send a copy of your CV to Rachel Steele at Blue Forge at

ra****@th**********.com

How to Apply

Job Categories: LGBT. Job Types: Full-Time. Job Tags: administration, approvals, brand, entertainment, licensing, Product Design, and Product Development. Salaries: 20,000 - 40,000.

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