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21 Oct 2021

Full-Time PPC/Paid Social Marketing Specialist

Yoga International – Posted by YogaInternational Anywhere

Job Description

Job Description – Yoga International

POSITION: PPC / Paid Social Media Marketing Specialist

REPORTS TO: Chief Marketing Officer, PPC Manager

LOCATION: Fully Remote (YI Headquarters in Honesdale, PA)

Job Duties / Responsibilities

  • Set up and optimize Facebook Ads, Google Ads, and Bing Ads campaigns
  • Work under the strategy of the PPC manager and collaborate to improve said strategy
  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies
  • Optimize copy and landing pages for paid search engine marketing campaigns
  • Perform ongoing paid keyword discovery, expansion, and optimization
  • Research and analyze competitor advertising links
  • Collaborate and coordinate with internal teams to create ad assets
  • Assist with marketing team needs including traditional marketing – as needed
  • Other tasks as assigned

Required Skills / Experiences

  • 3+ years managing paid ads across various channels
  • Working knowledge of A/B testing, CRO and best practices per platform
  • Well-versed in performance marketing, conversion, and online customer acquisition
  • Up-to-date with the latest trends and best practices in search engine marketing
  • In-depth experience with bid management
  • Experience with website analytics tools
  • Strong analytical skills and experience generating SEM reports

Yearly Rate Range

  • $45,000 – $60,000

Helpful

  • Knowledge of yoga
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How to Apply

Please submit your resume, cover letter, and application to: PPC/Paid Social Marketing Specialist Application As we receive a large volume of inquiries and emails, we appreciate your use of the provided link, as this is our best way to handle incoming applications.  Thank you!

Job Categories: Equal Opportunities. Job Types: Full-Time. Salaries: 40,000 - 60,000.

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