Full-Time PPC Analyst
Job Description
PPC ANALYST
About iCrossing UK
At iCrossing our ambition is not to just be a standard agency, but to be a growth partner, creating a long-term and mutually beneficial partnership.
We started life in Brighton as a one of the first search agencies in the UK, since then we became a full service digital agency, and in 2010 iCrossing was acquired by the world’s leading independent publisher, Hearst. Being part of the Hearst family creates a unique proposition; combining deep consumer insight and world-class content creation specialism with digital marketing expertise in strategy, SEO, paid media and data.
The digital landscape has shifted power from brands to connected consumers, allowing new technology and new competitors to emerge quickly, causing disruption for brands. Business as usual may no longer deliver the same results it did last year. Our Change as Usual ethos – a set of behaviours and ways of working – helps our clients navigate this change and grow their business.
Whatever your objective, every campaign starts and ends with the consumer, we believe that better performance is unlocked through better consumer understanding. Our unique audience insight and data, powered by Hearst, sits at the heart of everything we do and influences all the channels plan and buy. Our 5i’s planning process ensures that this insight is connected directly to channel planning and execution.
We have best-in-class expertise and our platform neutral approach means we can objectively select the best solution for our clients. This expertise is consistently recognised; just last year we have won The Drum ‘Best Social’ award, three awards at the ‘UK Biddable media awards’ and we are a seven-time Leader in the Gartner Magic Quadrant for Global Digital Marketing Agencies.
ABOUT THE ROLE
As the PPC Analyst, your focus will be on managing and optimising accounts and contribute to reporting of data analysis, and written reports that are shared directly with clients, detailing the performance of PPC accounts to present a detailed picture of user engagement across platforms including Google, Bing, AMS and Apple Search Ads.
You’ll proactively engage in account auditing to increase understanding of optimisation opportunities for clients to review results and identify opportunities to enrich our offering.
You will have opportunities to present directly to clients and contribute to weekly/monthly calls to present and discuss the performance, analysis and optimisation of your accounts, with support from your PPC manager.
Day to Day role:
Account management
– Be responsible for the day to day budget pacing, optimisation and general management of the account including ad copy changes, keyword uploads, account builds
– Maintain budget tracking tools
– Conduct analysis tasks such as device performance, N-gram analysis, ad copy testing with guidance
– Participate in account auditing to increase understanding of optimisation opportunities
– Be aware of beta opportunities
Client management
– Developing your learning further with client interaction
– Be an active participant on Weekly/Monthly calls and meetings
– Attending client meetings, contribute to presenting the results of your work in
– Work on-site with client teams to broaden your knowledge and understanding
Reporting
– Provide support for Quarterly Planning Meetings
– Provide data analysis for daily, weekly and or monthly reporting
– Contribute where relevant to client facing calls/meetings
Development
– Work with an SEO counterpart internally to develop understanding of SEO and total search
– Work with manager to identify training opportunities
– Complete Google Search, Shopping and SA360 exams annually
– Develop understanding of other paid media channels
ABOUT YOU
As the PPC Analyst, you’ll be an exemplary communicator with proven experience working within a similar role, with the ability to present your work with confidence.
Having experience working with colleagues and clients you will have a customer-centric mind-set to provide timely solutions whilst keeping control but remaining focussed on the detail above all else.
You have a desire to be constantly learning, looking for opportunities to expand your skills and challenging your own ways of working to improve process ad best practice.
Be in possession of up to date Google Skillshop certifications including Google Ads Search and Shopping ads.
TECHNICAL EXPERIENCE
· Experience and knowledge of Google AdWords, Microsoft AdCenter
· Ideally experience of working with bid management platforms such as SA360 and/or Adobe Ad Cloud
· Working knowledge of Analytics Platforms (Google Analytics, Adobe Analytics)
· Understanding of scripts and their use
· Ability to confidently manage Paid Media budgets
· A knowledge of third-party tracking and software solutions
· Understanding the impact your recommendations can have on your account and being able to forecast that impact
WHAT WE OFFER
iCrossing has three locations in the UK; London, Brighton and Cardiff. For this role, you’ll be based in our office in London.
We invest heavily in our staff’s development and wellbeing. Employees consistently and overwhelmingly agree (through regular internal engagement surveys) that iCrossing is run on strong values and principles, that their job supports their personal growth and that they love working at iCrossing.
In addition to a diverse, collaborative, and inclusive working environment, we offer a range of benefits – there’s a long list, but here are some of the highlights!
· Attractive salary package
· 25 days’ holiday (increasing 1 day per year, up to 29 days)
· Flexible working – we’re happy to discuss options!
· Early finish on the last Friday of every month
· Options to buy up to 5 additional holiday days
· Sabbaticals
· Study leave of up to 5 days per year
· Charity donation match and up to 5 days per year to undertake work on behalf of a charity
· Enhanced Maternity, Paternity and Adoption pay
· Pension scheme
· Regular socials and more!
How to Apply
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