Full-Time Marketing Specialist
Job Description
Summary/Objective
Under the supervision of the Recruitment Marketing Manager, the Marketing Specialist will coordinate the day-to-day operation of MAU’s recruitment marketing. This includes: executing marketing plans, implementing corporate and segment marketing strategies that support business development and operations, and developing applicant, client, and employee relationships. This position will have an opportunity for career path growth within MAU.
Essential Functions
- Create and execute Marketing Plans
- Provide support for all marketing tactics, including collaborating with external agencies on tactical execution
- Develop, optimize, and manage digital marketing campaigns
- Write and distribute press releases
- Develop, optimize, and manage social media, email, text and traditional campaigns
- Collaborate with MAU branches regarding marketing needs
- Optimize and audit job descriptions regularly
- Provide recommendations on marketing campaigns by analyzing data and performance
- Track recruiting metrics and analytics
- Support the achievement of the departments KPIs
- Create and AB test a content calendar and ensure strategy is supported
Competencies
- Digital marketing knowledge and experience
- Understanding of SEO and inbound marketing tactics
- Excellent writing and grammar skills
- High attention to detail
- Strong communication skills
- Ability to work on a fast-paced team
- Basic understanding of Adobe Creative Suite
- 1+ years’ experience in digital marketing preferred
Requirements
- Bachelor’s degree in marketing or related field
How to Apply
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