Job Description

Marketing Manager II
Chicago, IL

The American Medical Association (AMA) is the nation’s largest professional Association of physicians and a non-profit organization. We are a unifying voice and powerful ally for America’s physicians, the patients they care for, and the promise of a healthier nation.  To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health.

We continuously work to embed equity in our internal practices and are committed to increasing the diversity of our staff across all levels of the organization.  We intentionally work to create the right conditions to enable our employees to feel that they can be their authentic selves and fully participate in the life of the enterprise.

We encourage and support professional development for our employees, and we are dedicated to social responsibility. We invite you to learn more about us and we look forward to getting to know you.

We have an opportunity at our corporate offices in Chicago for a Marketing Manager II on our Health Solutions team. As a Marketing Manager II you will responsible for developing and executing integrated marketing strategies, focused on digital tactics, to achieve product sales goals for assigned products and services.  You will also coordinate and track tactic results and deliverables across internal and external resources.

RESPONSIBILITIES:

• Collaborate regularly with writers, other marketing staff, product experts and database product management staff, CPT editorial staff, account management, sales, and other AMA teams to ensure successful implementation of promotional campaigns. Participate in brainstorming and campaign review meetings actively providing useful insights and encouraging information sharing across the cross-functional team.
• Develop a website traffic plan and create goals and benchmarks to meet. Optimize website and social media channels for SEO as well as usability. Monitor and analyze key web site and email metrics to improve traffic and conversions. Develop, evaluate and oversee the implementation of A/B testing plan, protocols and procedures. Ability to update and create online web forms. Ability to create surveys and deploy them via email or web link.
• Research competitive markets for each product and maintain an understanding of market conditions. Execute and deploy online surveys. Develop and execute comprehensive multi-channel marketing plans for each assigned product within budget and based on guidance of Marketing Leadership.  Responsible for tactical development including project timelines, budgets, list acquisition and production oversight.  Work as needed with internal and external writers, designers and production houses and vendors to meet timelines on budget.
• Take the lead on assigned projects and events.  Coordinate and manage AMA’s on-site presence at conferences and trade shows, including booth setup and in some cases staffing the AMA booth (training will be provided).  Note that some events may require out-of-town business travel on weekdays and possibly weekends.

May include other responsibilities as assigned. 

REQUIREMENTS:

1. Bachelor’s degree required; a degree in Marketing or Business Administration preferred.
2. Minimum 7 years of marketing experience; minimum of 4 years in digital marketing required. Experience in the field of health care preferred.
3. Proven ability to demonstrate experience driving measurable, highly profitable results through multi-channel marketing efforts.
4. Demonstrable experience with email marketing, lead generation and other conversions enhancing digital tactics such as SEO, PPC, display ads, programmatic, re-targeting and others. experience with Asana, HTML, e-commerce sites, Selligent, Salesforce Marketing Cloud / Exact Target, or other Content Management System (or other inbound marketing software) required.
5. Strong knowledge of social media and website metrics and best practices.
6. Proven ability to organize and prioritize while managing multiple projects simultaneously. Ability to track and manage a large number of details and drive progress to a timeline.
7. Creative problem-solving and decision making. Ability to define opportunities and problems, collect and analyze data, and make valid conclusions.
8. A self-starter and team player.
9. Strong interpersonal communication skills.
10. Demonstrate effective verbal and written business communications skills.
11. Willingness to travel to conventions and tradeshows as needed and as related to assigned product line.

The American Medical Association is located at 330 N. Wabash Avenue, Chicago, IL 60611 and is convenient to all public transportation in Chicago.

We are an equal opportunity employer, committed to diversity in our workforce.  All qualified applicants will receive consideration for employment.  As an EOE/AA employer, the American Medical Association will not discriminate in its employment practices due to an applicant’s race, color, religion, sex, age, national origin, sexual orientation, gender identity and veteran or disability status.

THE AMA IS COMMITTED TO IMPROVING THE HEALTH OF THE NATION

How to Apply

Job Categories: Equal Opportunities. Job Types: Full-Time.

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