Job Description

System Soft Technologies is a leading technology company that provides innovative technical solutions and consulting services to enhance innovation, business value, and competitiveness. For over 20 years, our focus on becoming a trusted partner to each client has allowed us to become a $136MM+ company with a pool of over 800 associates who cover the full spectrum of IT (Information Technology) expertise. We are distinguished by our ability to anticipate the unique needs of our clients and deliver a level of quality that far exceeds their expectations.

Why System Soft Technologies?

At System Soft Technologies, we are a family unit powered by diversity, inclusion, transparency, respect, integrity and passion for our clients and our people. Our business growth depends on your professional development, as we collaborate, share ideas and innovation, and invest in our future. By forging a meaningful partnership with our people, we come together with the same purpose, exceeding our goals. This keeps us nimble, ahead of the competition, and on top of our industry. Our continued success begins with you.

Job Summary:

We are looking for a Marketing Manager with diverse experience in supporting go-to-market strategies for Financial Services solutions through successful integrated B2B marketing campaigns. This position will play a key role in rapidly growing the business, and requires a self-starter, strategic thinker who can analyze and interpret data to develop high-impact, end-to-end marketing strategies, articulating System Soft’s unique value proposition for Financial Services prospects by addressing topics that are of greatest concern to our Financial Services and technical audiences. Through these campaigns, the Marketing Manager will drive brand awareness and accelerate the sales cycle by fostering prospect engagement and positively influencing customer retention. The successful candidate has experience building and executing against a go-to-market strategy, is used to being hands-on throughout marketing initiatives, and is obsessed about proving ROI of marketing efforts through continuous measurement and optimization.

Responsibilities:

• Develop/Deploy integrated B2B marketing campaigns that drive lead generation and advancement, aligning with internal groups across the organization and partner ecosystem, including creative, inside sales and business development teams.
• Design segmentation and engagement strategies to create targeted customer journeys based on sales cycle stage, persona, sub-vertical focus and/or propensity to buy.
• Leverage marketing resources to create customized financial services campaigns.
• Create campaign assets including thought-leadership content materials such as whitepapers, videos, eBooks, webinars, blog posts, etc.
• Create sales enablement resources to ensure independent execution of campaign elements.
• Develop field marketing programs to support national and regional sales and partners
• Create use case narratives to showcase customer success stories
• Conduct stakeholder mapping analysis to identify relationship gaps and areas for expanded outreach
• Investigate and monitor market and competitive developments to inform campaigns and business strategy
• Report on impact of marketing efforts on achieving business goals, providing actionable insights that better inform campaign planning and other marketing efforts
• Support internal marketing communications to keep employees informed of key initiatives
• Manage multiple programs from both strategic and high-speed tactical execution perspectives

Qualifications:

• 8+ years of experience in in B2B marketing programs / campaigns, ABM or marketing consulting
• Experience in Financial Services industry, customer and key business trends.
• Ability to work with the Head of our Financial Services Practice and FinTech Product Owner(s) on crafting a scalable and competing digital narrative that can feed both our marketing channel strategy and our customer facing content for pitches.
• Excellent writing skills with strong track record of content generation;
• Experience building complex, global marketing and communication programs and reporting on the results
• Success supporting digital and direct response marketing
• Strong project management skills; Agile marketing a plus
• Exceptional independent problem-solving ability, including metrics-driven thinking
• Familiarity with social media marketing and Hubspot
• Sales experience a plus

How to Apply

Job Categories: Equal Opportunities. Job Types: Full-Time. Job Tags: #InformationTechnology and Marketing. Salaries: Not Disclosed.

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