Temporary Marketing Manager
Job Description
The Cydio Group ( www.cydio.com ) is a premier IT staffing company Founded by IT professionals, The Cydio Group differentiates itself by bringing firsthand IT knowledge and experience to the IT staffing industry.
A client of ours has an immediate opening for a Marketing Manager in Mountain View, CA. If you or someone you know may be interested, please respond today.
Job Description:
Our Engagement and Lifecycle Marketing Team is looking for a fast moving, customer-focused contractor to help develop best-in-class customer lifecycle campaigns. Using customer data, insights and marketing automation tools, this position will be responsible for creating and executing email, IPD and push notifications that engage, retain and delight our Small Business customers throughout their lifecycle.
Position reports into GMM, Customer Marketing Communications
Responsibilities:
– Execute lifecycle marketing programs from start to finish, including:
– Identify key customer insights and data needed to construct effective strategies. Assess and develop strategies to address key business problems in the customer lifecycle – e.g., design multi-channel campaigns to drive customers to the Aha moment, increase their engagement with a product, and overall improve their short-term and long-term retention.
– Identify the key performance metrics or indicators to measure success, both leading and lagging indicators.
– Plan and manage end to end process of multi-channel marketing campaigns, including email, direct mail, push, sms, and in-product discovery.
– Critically evaluate and size impact of addressing business problems. Critically size impact of various strategies to address specific problems.
– Work with many cross-functional stakeholders and partners to deliver an awesome customer experience.
– Own the deliverables, deadlines and measurement of customer IPD, push notification and email/marketing automation campaigns in digital marketing tools to drive usage, conversion, retention, revenue and unit growth
– Plan and manage end-to-end process of direct mail campaigns – including strategy, creative development and management of print and fulfillment vendors.
– Provide direction to build program test plans. Perform and analyze A/B split testing along with analyst.
– Partner closely with cross functional teams (e.g. Segment Marketers, Product Managers, Data Ops, Analytics, Creative & Deployment Agencies) to execute campaigns, as well as optimize and analyze campaign results.
– Develop program/creative brief. Manage creative development with copy writer, designer and programmers.
– Build and ensure on-time detailed program schedules – from kick off to tracking codes to legal/compliance review to deployment and results tracking, including managing stakeholder expectations and communicating out project timelines
– Other sample activities may include: Plan and manage end to end process of direct mail campaigns – including strategy, creative development and management of print and fulfillment vendors.
– Set-up, test/QA email campaigns
Skills/Experience:
– Email marketer with 3-5 years’ experience in b2c or b2b email and/or mobile marketing.
– Experience setting up, executing and measuring life-cycle email campaigns for SaaS products
– Use of digital marketing tools a plus
– Marketing automation experience (e.g. Eloqua, Marketo, Pardot) required
– Exceptional executional and project management skills
– Understanding of email creative best practices
– Passion and ability to be agile in campaign development, execution and delivery of results.
– Strong analytical and problem-solving skills to understand data sources, data mapping, campaign logic, and campaign performance (ROI analysis and recommendations)
– Curiosity and energy for digging into campaign data and leveraging technology
– Ability to manage multiple complex projects & priorities
– Solutions oriented mind-set
– Ability to iterate and learn quickly to optimize campaigns
Education:
– Bachelors optional
US citizens and those authorized to work in the US are encouraged to apply. WE ARE UNABLE TO SPONSOR H1B CANDIDATES AT THIS TIME.
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