Full-Time Marketing Lead
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Job Description
- Maintain and improve Azavea’s market and brand position.
- Generate inbound and outbound leads through digital marketing.
Lead marketing strategy and execution:
- Create and execute a content strategy across a broad range of platforms to increase our brand awareness. This could include social media, SEO-optimized blogs, and email campaigns. This could also include display ads, video, and webpage updates
- Maintain and build upon Azavea’s Branding Guidelines
- Oversee the design and content development of company and product websites
- Develop deep knowledge of the geospatial industry and Azavea’s work, competitors, and partners
- Support and model Azavea’s diversity, equity, and inclusion objectives through internal and external communication
Manage internal and external relationships:
- Manage relationships with external vendors for specific outsourced marketing activities such as design and SEO optimization
- Collaborate with internal stakeholders (Project teams, Business Development team, and User Experience team) to ensure that Azavea’s brand and positioning are reflected in the company’s marketing outlets
- Coordinate with the Business Development Team to provide sales materials needed and to also ensure that marketing activities are driving inbound leads
- Be an internal advocate for marketing, brand, vision, and voice within the company
- Support employee-written blogs and create well-structured drafts using Azavea’s CMS (WordPress)
Monitor marketing metrics:
- Monitor, analyze, and report on marketing campaigns’ engagement
- Oversee the company’s marketing budget
Skills and qualifications:
- This is not an entry-level job. Candidates should have some prior professional experience in a related field (marketing, communication or journalism) and are looking to now take a step up to lead marketing for a small company
- Market research and analysis experience
- Excellent writing and pro-journalist-level research skills.
- Experience with Google Analytics, Google Adwords, and Google Search Console
- A sense of aesthetics and a love for great copy
- Experience managing social media accounts (e.g. LinkedIn, Twitter)
Additional experience that may be valuable:
- Experience managing events, including trade shows, webcasts, and conferences
- Familiarity in B2B marketing and collaboration
- Familiarity working with Hubspot or similar CRM
- Familiarity with Google Tag Manager
- Familiarity with MOZ, SEM Rush, or another SEO tool
- Experience using a CMS to manage website content (we use WordPress)
- Fully subsidized health care, dental care, prescription plan, including for spouse/partner and children
- Fully subsidized life and long-term disability insurance, plus voluntary short-term disability insurance
- Medical reimbursement plan to cover what the health insurance does not401k retirement plan with company match
- Almost 4 weeks paid vacation plus additional paid sick/personal time off
- Flexible work schedule
- Family and medical leave
- Paid maternity and paternity leave
- Child care subsidy
- Paid time off for voting and volunteering
- Education and training assistance plan
- Student loan assistance
- Public transit and biking reimbursement plans
- Monthly guest lectures with lunches on the company10% time for research or learning projects
- Profit-sharing bonus plan
- Financial transparency through an open book policy
- Kind, capable and thoughtful colleagues
How to Apply
Please apply at Azavea Careers.226 total views, 0 today