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6 Oct 2020
Full-Time Marketing Lead
Job Description
WHY WE NEED YOU:
Dash Energy is looking for a Marketing Leader to guide the company’s marketing strategy with an emphasis on growing market share quickly and positioning the company as an innovator in the space.
As our fearless Marketing Leader, you will oversee all aspects of our marketing efforts, balancing brand building and strategy with short-term wins. Partnering with the Dash co-founders on the strategic vision, you will create a comprehensive marketing plan focusing on product marketing, brand building and pipeline generation through various digital marketing strategies. We need your brains to lead us and your grit to help us achieve results.
WHAT YOU’LL DO:
- Lead marketing strategy – Design and deploy our marketing strategy for a complete marketing experience focused on attracting an audience and our initial product launch
- Remain customer-centric – Participate in user research interviews to get to know our customer’s behavior and motivations
- Define differentiators – Create and deliver compelling and competitive positioning for Dash Energy
- Establish brand voice – Collaborate with the content marketing manager to define and maintain a consistent brand voice that’s easy for our customers to understand
- Think strategically from the trenches – Plan, create, coordinate and launch campaigns alongside your marketing team members to attract customers
- Focus on goals – Define what success looks like and make sure we get there including both team and campaign metrics. Anticipate hiring and managing a team by mid-2021
ABOUT YOU:
- 7+ years relevant marketing experience including strategy, brand building, new product development, launch activation, digital and social media marketing, creative development and execution
- Strategic mindset, accountable and holds yourself and team to high standards
- Ask smart questions, take risks, champion new ideas and share in our love of a good analogy
- Become an expert in our product, use cases, and the markets we compete in to identify opportunities that will allow us to gain greater market share
- Strong understanding of marketing technology landscape, measurement, and attribution approaches
- Have a passion for team building and a continued desire to learn and grow
- Be self-directed with the ability to apply creativity to complex problems
- Excellent communicator with an ability to draw insights from many different data sources
- Experience building and leading a diverse, collaborative and high performing marketing team
- Ability to have fun and enjoy the process of building something great
How to Apply
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