Job Description

The Marketing Director will oversee, coordinate, and participate in developing marketing strategies, campaigns, and special projects to increase Q Care Plus patient acquisition and support Avita Care Solutions’ overall goals. 

About the Role:

• Develop and collaborate on the execution of inclusive, sex-positive, and impactful patient acquisition-focused campaigns
• Create detailed campaign creative briefs and work with in-house or third-party designers to create campaign assets aligned with brand standards
• Lead or contribute to content creation development for marketing and advertising campaigns and initiatives
• Oversee Q Care Plus advertising and field marketing budgets including tracking actuals and optimizing spends for the paid marketing mix; meet budgeted goals of the cost per patient acquisition
• Manage and maximize advertising relationships with vendors
• Work closely with the Digital Marketing Director on the execution and optimization of paid advertising and social media campaign strategies, goals, and metrics
• Manage marketing CRM (i.e. Hubspot) and marketing automation including creating, monitoring, and optimizing email nurturing campaigns
• Lead development of audience segments and personas, perform market research, and conduct focus groups to inform campaigns and all marketing related tactics
• Coordinate closely with the Director of Digital Marketing to meet budgeted patient acquisition goals and cost per acquisition of patients, including identifying advertising KPIs to meet these objectives.
• Lead Q Care Plus content marketing strategy and content development; Coordinate execution with digital, creative, event, and other marketing team members
• Design field marketing strategies and brand activations for patient acquisition in coordination with the event, account management, and sales teams
• Manage new partnership marketing launches with local sexual health entities
• Create/oversee marketing tactics and strategies that support Q Care Plus community partners including co-branded campaigns, reports, custom promotional items, etc.
• Represent Q Care Plus or Avita at conferences, events, and activations as needed
• Ensure all marketing activities are HIPAA compliant and prioritize patient privacy
• Travel as needed for events and attend conferences

About You:

• 5-7 years of blended experience in B2C digital and in-person marketing campaigns and activations
• 3-5 years creating captivating marketing campaigns (campaigns focused on healthcare, reaching historically marginalized audience strongly preferred) with a focus on lead capture and conversion
• 3-5 years of experience in brand management, marketing data management, and lead management
• Strong understanding of LGBTQ+ health issues with an emphasis on sexual health and wellness
• Strong written and communication skills including copywriting, copy editing, and creating compelling content for web, social, email, and promotional collateral
• Proficient in Google Analytics
• Experience in Adobe Suite
• Experience in WordPress preferred
• Spanish speakers a plus

At Avita, you can be the care. Compassionate care is at the heart of everything we do. Avita is committed to reducing health inequities by bringing compassionate LGBTQ+, HIV, PrEP, and sexual wellness care to its covered entity partners and patients. With a trusted suite of 340B program solutions, integrated pharmacy services, and holistic care approaches, Avita provides award-winning care for more than 145,000 patients through over 320 covered entities at 65+ locations nationwide. Join Avita and get inspired to be the care that unlocks the full potential of health for all. 

We offer excellent benefits including medical, dental, 401k, vision, pet insurance, life insurance, FSA, HSA, award recognition, professional development, and career growth opportunities.

Pay range: $81,780-$122,671, based on credentials and geographic location

Avita is an Equal Opportunity Affirmative Action employer and is subject to federal regulations pertaining to employment. Avita does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. Avita also provides reasonable accommodation for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and any other state or local laws.

How to Apply

Job Categories: Equal Opportunities. Job Types: Full-Time. Salaries: Not Disclosed.

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