Full-Time Marketing Associate, URJ West Camps
Job Description
CAMP LEADERSHIP
- Serve as a member of camp’s professional team and partner with colleagues on designated projects.
- Serve as a member of the URJ Camping System’s camping cohort and its national staffing team. Whenever possible, provide support and assistance to national efforts and initiatives of the URJ Camping System and the URJ in general, and play an active, visible role on the regional and national scene. This will include opportunities for professional development and training.
- Maintain a consistent presence as a leader within the camp community with respect to role modeling of institutional and racial equity, diversity, and inclusion (REDI) principles, Jewish values, supervision and accountability for all rules and procedures, and dedication in all respects to the camp’s mission and vision.
MARKETING & COMMUNICATION OPERATIONS
- Work within team and across the system to develop and implement marketing and communications strategies across multiple print and digital platforms for camps in catchment area.
- Engage various audiences through social media, WordPress sites, and other traditional and digital platforms to advance the URJ’s online fundraising and audience growth goals.
- Work with Director of Marketing to create and implement Integrated Marketing Calendars for URJ West members
- Manage global communications calendars for catchment area to ensure alignment and consistency in messages across audiences; including but not limited to print and online media, email and social media campaign plans. Cross check messaging with other areas of the URJ system.
- In partnership with camp teams, maintain comprehensive view of communications plan across all programs and events.
- Work within URJ’s communications policies and guidelines including the use of social media, branding guidelines, templates, etc.
- Oversee and manage email communications ensuring that data and lists are updated through Salesforce, Marketing Cloud, CampMinder, and any future CRMs.
- Assist with Public Relations as needed
Experience in creating graphics, Canva, Adobe Creative Suite preferred.
Please attach portfolio of work if available
PROMOTIONAL MATERIALS
- In partnership with other team members, develop and produce a wide variety of print and digital marketing collateral for individual programs and events including off- and online flyers, fact sheets, and brochures.
- Coordinate projects with outside vendors; including graphic designers and printers, with a cost-effective approach
- Manage promotional and event merchandise decisions, designs and orders; maintain vendor relationships and ensure appropriate bidding process each year.
- Assign content tasks for communications and marketing materials to colleagues based on deadlines and needs and follow up on delivery.
ONLINE PRESENCE
- Execute and track social media activity (Facebook, Twitter, Instagram, LinkedIn); analyze performance metrics (web analytics, social media insights) to review with executive team to guide future social media campaigns.
- Serve as lead social media admin for all camps in catchment including paid and unpaid posts, analytics, and plans for scheduled posts and campaigns.
- Maintain and enhance website pages – WordPress CMS
- Plan, write and post content to blogs.
- Other online marketing activities as needed and suggested.
Experience in creating graphics, Canva, Adobe Creative Suite preferred.
Please attach portfolio of work if available
SUMMER AND YEAR-ROUND PROGRAMATIC RESPONSIBILITIES
- The position may involve residence at a camp throughout the summer or during academic year events.
- Serve as the programmatic communications director, planning and implementing strategy for communicating the summer, retreat, and other programmatic experiences to families, alumni, donors, and others in community.
- With Camp Director, plan, organize and send transactional emails in lead-up to summer camp.
- Train, supervise and evaluate seasonal staff, including social media intern, photographers, videographers, journalists, and all those responsible for interface with camp families and congregations.
- Function as a member of the programmatic leadership teams and assume other responsibilities consistent with personal skill set and interests.
WHO YOU ARE & KEYS TO SUCCESS (THE MUST-HAVES):
To be successful in this job, you excel in the following areas:
- Marketing. Experience in integrated marketing. Specific experience developing and executing integrated marketing programs. Keen understanding of how to target marketing programs to key audiences. Digital marketing acumen. An understanding of, and ability to recruit a wide range of backgrounds and identities included, BIPOC families, LGBTQ+ families, families with disabilities, diverse socioeconomic backgrounds, etc.
- Creativity and Flexibility. Strong creative marketing mindset. Willing to work in a fast-paced environment with an openness to change.
- Communication and Customer Service. Comfortable speaking with individuals in the camp community from diverse backgrounds (including guardians of campers, staff members, alumni/ae, lay leaders and other supporters). Open and effective communication and a relatable and professional manner with internal and external stake holders. Strong presentation skills which include a high level of comfort, confidence, and enthusiasm in front of groups of children and guardians. Ability to effectively and professional represent camp and the URJ via telephone, e-mail and face-to-face communication and able share the vision for the camp and its program.
- Time Management, Organization, & Flexibility Skills. Ability to assess needs and opportunities for success and must be willing to make changes “on the fly” as necessary, in partnership with the Executive Director and other professional staff. Able to manage projects and maintain organizational skills in a multi-tasking environment. Demonstrated organizational and planning skills. Proven ability to set priorities, meet deadlines and multitask with minimal supervision. Proven ability to coordinate and manage multiple projects at one time, from inception to completion.
- Organizational Knowledge. Understanding of or willing to learn about the mission and vision of the organization. Ability to connect the dots between the camp’s strategic vision and reality by maintaining an awareness of the big picture and focus on how to bring that to life with campers, families, and staff. Ability to connect that knowledge to the intricacies of its general operations and functions. Beyond just the internal camp community, be well-versed and willing to learn more about in the general Jewish camping field, the URJ camp system, URJ congregations, and other related partners.
- A “Can Do” Attitude. Has an outlook that is positive, assertive, and flexible. Highly motivated self-starter, willing to try new things and ask for help. Comfortable making mistakes and learning from them. Able to take on challenges with a sense that “I can do it”! A go-getter attitude and personality will help propel the team and the camp to the next level!
- REDI Experience (Racial Equity, Diversity, & Inclusion). Demonstrated experience prioritizing and executing on Racial Equity, Diversity, & Inclusion (i.e., ableism, LGBTQ+ Inclusion, antiracism, etc.) priorities.
ADDITIONAL REQUIREMENTS
- Occasional in-person meetings, as needed.
- Live in residence at camp during summer.
- Weekend and evening travel for staff and camper recruitment.
experience in creating graphics, Canva, Adobe Creative Suite preferred.
Please attach portfolio of work if available
ABOUT US
Every team member at the Union for Reform Judaism (URJ) plays an essential role in our mission to create a whole, just, and compassionate world. Our team is creative, thoughtful, and innovative. Each member of the team is empowered to make meaningful contributions to achieving our shared goals. Our diverse team is made up of individuals with different skills and backgrounds and every team member is willing to take risks as well as take action to develop and create big ideas for the future of the Reform Movement. While this position focuses on a particular area of work, every team member is a vital part of our overall success.
The Union for Reform Judaism (URJ) provides vision and voice to build strong communities that, together, transform the way people connect to Judaism and change the world. We acknowledge that due to racism, ableism, homophobia, and other forms of oppression, that our communities are not whole until everyone experiences a sense of belonging within the Jewish community. As the largest Jewish movement in North America, we stand for a Judaism that is inclusive and reflective of a wide range of identities and accept the responsibility of dismantling oppression both inside and outside of our communities. Through camping, youth experiences, programs, information sharing, and networking opportunities, our over 850 congregations and 15 residential camps create opportunities for our communities to enhance their capacity to build and expand community, engage in meaningful and authentic Jewish life, deepen Jewish learning, energize worship, pursue social justice and develop inspired leadership. Together, our employees and stakeholders, are creating Reform Judaism of today.
How to Apply
Please include a one-page cover letter along with your resume, outlining your skills and experience and how you meet the essential functions and qualifications of the position. We look forward to hearing from you! Please click the link to APPLY ONLINE!274 total views, 0 today