Job Description

At Weber, grilling is a passion that’s reflected in everything we do. Our goal is to share this passion and spark inspiration with the people who matter most – our grilling community. Weber has been the world’s premiere manufacturer of charcoal and gas grills and accessories since 1952. If you have the desire to work for a company that is recognized for exceptional quality products and high customer satisfaction, employment with Weber may be right for you. We provide a friendly working atmosphere with an environment of growth and opportunity through innovation, pride, and excellence.

Weber is committed to inclusive, equitable and diverse Hiring practices. Our goal is to create a workforce which resembles the diverse rich communities we live, play, and support every day.

Discover What’s Possible with a career, at Weber.

Summary:

The Marketing Analytics Manager is responsible for the delivery of reporting, data analytics, driving marketing insights, and informing data-driven decisions. Play a critical role in holistic measurement of acquisition, retention, and engagement KPIs. The ideal candidate combines outstanding business acumen and communication skills with world-class marketing analytics skills, with experience developing the art and science of analytics and working with marketing teams to interpret data and drive business.

Primary Responsibilities:

• Partner with the Performance Marketing team and external agency to develop Multi-Channel Attribution Methodology, Lifetime Value Model, and Marketing Mix Analysis. Work with the internal team and external agencies to interpret data, act on emerging insights, and operationalize learning across all marketing activities.
• Develop analytic framework, foundational reporting, and quantitative measurement of marketing program impact and effectiveness across all Weber marketing channels (digital and traditional); delivering monthly reporting of KPIs and actionable opportunities and recommendations to senior leadership and cross-functional teams.
• Partner with Performance Marketing Manager to align and coordinate retail advertising programs (search, display, etc.) with brand / DTC advertising, and minimize risk of conflict between retail & DTC sales channel.
• Provide measurement thought leadership to Brand, Product, and Channel Marketing teams; proactively seek opportunities to assist the teams in the measurement of digital and traditional media elements and complete retail POS queries from marketing teams.
• Leverage Google Analytics and other tools to operationalize reporting and analytics for on-site activities, e.g. traffic, engagement, conversion, etc. as well as marketing campaign activities, e.g. SEO, SEM, etc.
• Partner with the Retention/Lifecycle team to measure LTV and work with predictive models, purchase intervals, and capture key consumer interactions from source systems (internal & external data sets) to help build and inform the enriched profiles we use to personalize our communications.
• Define and evolve KPIs with internal and external partners that are predictive of success, and track and communicate KPIs to both Weber and external agency. Validate data and maintain analytics tools demonstrating KPIs – build and manage Tableau dashboards to create a holistic reporting suite of current marketing trends.
• Partner in the development of a learning agenda and test plans to further improve performance of our marketing programs.
• Proficient in data mining; able to find patterns and trends in data with practical experience working with first-party consumer data, behavioral data, engagement, segmentation and response data to transform into actionable insights; must understand privacy and global data protection policies.
• Manage a variety of projects and generate project ideas through marketing observations and interactions with business partners.
• Support a culture of data and analytics self-service across technical and non-technical stakeholders and evangelize best practices.

Education, Qualifications and/or Experience:

• 7+ years of experience in marketing analytics performing quantitative analysis
• Bachelor’s degree in an analytics-focused field is preferred: marketing, advertising, digital analytics, statistics, math or related field. Master’s degree preferred
• Familiarity with media measurement, including MMM, MTA, lifetime value, incremental lift studies, and A/B testing, as well as an understanding of strengths and weaknesses of each measurement methodology
• Experience in digital/performance marketing, knowledge of media tactics, audiences, campaign development, and the systems and platforms that generate digital media data. Familiarity with lifecycle and loyalty marketing, channel marketing, and product marketing
• Proven record of using analytics to solve business problems by developing an analytical approach, identifying necessary data sources, executing the analysis and tying it to actionable business decisions
• Proactive, thoughtful, and highly organized self-starter; thrives in ambiguity and solving open-ended problems without a clear right answer
• Excellent communication and collaboration skills required; role involves building strong relationships across the organization. Distill technical or complex matters into clear and concise explanations to senior leaders and less technical stakeholders
• Experience in Google Analytics, Adobe Analytics, Advanced Excel and web analytics

• Experience with software and tools such as Tableau, SQL, Python or others to develop reporting and visualizations, statistical modeling, and data manipulation

• A problem solver and idea generator, you have experience working with marketing technology, tracking set-ups, Business Intelligence tools, analytics platforms, and anything that drives media performance reporting
• Solid planning, priority setting, and project management skills with experience managing multiple projects and resources concurrently with acute attention to detail and deadline focused; QA/QC data and reporting output to ensure accuracy
• Experience working with IT and commercial functions, and working knowledge of ‘big data’ concepts for marketing applications and campaign evaluation – bringing data together

Weber-Stephen Products LLC is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, or Vietnam era, or other eligible veteran status, or any other protected factor.

How to Apply

Job Categories: Equal Opportunities. Job Types: Full-Time. Salaries: Not Disclosed.

671 total views, 0 today

Apply for this Job