Full-Time International Marketing Manager
Job Description
Company Overview
At Jamieson Wellness, we’re dedicated to improving the world’s health and wellness with our portfolio of innovative natural health brands. Established in 1922, Jamieson is our heritage brand, available in over 45 countries and recognized as Canada’s #1 consumer health brand. We manufacture and market sports nutrition products and specialty supplements under our Progressive, Precision, Iron Vegan, Smart Solutions and youtheory brands. In 2017, Jamieson Wellness was named one of the top ten most reputable companies in Canada. For more information please visit jamiesonwellness.com.
Overall Responsibilities
Reporting to the Director, International Marketing, the International Marketing Manager will support the management and development of our Jamieson and youtheory brands internationally and manage the development of an Associate International Marketing Manager. This position will work alongside the other International Marketing Manager, playing a key role in the development of consumer-driven brand and category strategies in key international regions, resulting in profit and revenue growth through best-in-class marketing execution. This International marketing leader will maximize Jamieson’s global presence by working closely with the Canadian, Worldwide & Club Channel commercial teams to grow Jamieson Wellness’ presence and leadership in Global Health & Wellness.
Specific Key Responsibilities & Duties
- Champion the consumer and their needs helping JWEL to become the most trusted and recommended Health & Wellness leader in our key markets.
- Deliver in-year revenue objectives while maximizing long term sales opportunity and profitability within the context of approved brand strategies by supporting the development and execution of category strategies and marketing plans for key International Regions.
- Develop and manage one direct report, an Associate Manager, International Marketing supporting them to achieve their objectives and develop their skills and career potential.
- Work cross functionally to ensure regional fact-based decision making for product portfolio design and management including innovation commercialization and distribution expansion.
- Work with local partners, Jamieson International marketing and account management teams to develop and optimize marketing campaigns, consumer communications, education programs, go-to-market activations and pricing strategies in key Regions.
- Support the development of creative strategy, campaign planning, in-market execution, and adherence to brand standards/ guidelines for key international markets.
- Measure the success of global marketing communication and promotion strategies, and develop recommendations for improvement including best practices & KPIs to be applied across markets
- Recommend and manage innovation and new product introduction projects, supporting their launch with compelling consumer and category rationale, and work in partnership with our partners and the Club Channel team to increase distribution, market penetration and grow sales.
- Work with the Account Management teams in assessing and entering new markets, including opportunity assessment, partner identification, portfolio recommendations, launch planning, partner onboarding and commercial execution.
- Manage and meet the objectives of the global Club Channel within relevant markets, including product portfolio proposals, execution and management, marketing and trade activations, and pricing strategies.
- Be the expert for your region, markets, and consumers.
- Establish and maintain relationships with our International distributor partners, the Global Club Channel commercial team and key internal cross-functional stakeholders.
- Develop and uphold the Jamieson Wellness mission, vision, and values while supporting our DE&I and ESG commitments.
Knowledge, Skills & Abilities Requirements
- Post secondary degree/ certification in an industry-appropriate field such as marketing or business administration
- 5+ years of progressive experience in a marketing/ product management role within CPG or related industry with an international scope
- Excellent understanding and familiarity with consumer insight, market & competitive data analysis, brand management, planning processes and marketing communication principles
- Strong communication skills, multi-lingual a plus.
- Highly effective project management, prioritization, multi-tasking, and time management skills
- Experience with innovation and initiative-based project leadership
- Strong formal and informal leadership skills
- Entrepreneurial and able to work in levels of high stress and pressure
- Consumer focused with interest in Health & Wellness and International markets
Our Values
TEAMWORK – We collaborate towards common goals and objectives; We celebrate wins and learn from losses together; We appreciate and value each other’s contributions; We ensure our team goals trump individual or departmental interests;
ENTREPRENEURSHIP – We foster creative, innovative and empowered thinking at all levels; We are agile and Responsive to changes; We are consumer obsessed and data based; We demonstrate initiative and take calculated risks;
ACCOUNTABILITY – We take personal ownership and pride in everything we do; We demonstrate a bias toward action; We challenge the status quo, constantly seeking to improve; We eliminate barriers to empower others to achieve our goals;
INTEGRITY – We do what we say; We do what is right even when it’s not easy; We demonstrate mutual respect and inspire trust; We seek and accept accountability; We courageously stand up forWe take a quality approach in everything we do;
TRANSPARENCY – We communicate openly, honestly and directly; We encourage productive and respectful conflict to develop the best solutions; We provide and share information to enable sound decision making at all levels;
EXTERNAL FOCUS – We continually seek understanding of forces that affect our business, customers, consumers, government, technology, competition and suppliers; We proactively solicit the views of the outside world on how we’re doing and what to improve; We foster relations with outside influencers to gain proactive insight in the latest developments that could affect our business; We review and discuss necessary change regularly to incorporate it into our strategy.
How to Apply
How to Apply: All those interested in applying for this job may do so by submitting an application to Jamieson Human Resources@hr@jamiesonlabs.com by the closing date noted above. All full-time employees who have been in their current position for six months are eligible to post for the said position. Previous work history will be considered in the final section. Jamieson Laboratories Ltd. is an Equal Opportunity Employer and welcomes and encourages applications from all interested and qualified candidates. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, Jamieson Laboratories Ltd. will provide accommodations throughout the recruitment, selection and/or assessment process to applicants with disabilities. If selected to participate in the recruitment, selection and/or assessment process, please inform Jamieson Laboratories Ltd. Human Resources staff of the nature of any accommodation(s) that you may require in respect of any materials or processes used to ensure your equal participation114 total views, 0 today