Job Description

Job Title: Manager, Insights Department: MARK
Reports to: Director, Insights Location: Toronto Office
Date Modified: March 5, 2020

Company Overview

At Jamieson Wellness, we’re dedicated to improving the world’s health and wellness with our portfolio of innovative natural health brands. Established in 1922, Jamieson Vitamins is our heritage brand, available in over 40 countries and recognized as Canada’s #1 consumer health brand. We manufacture and market sports nutrition products and specialty supplements under our Progressive, Precision and Iron Vegan brands, and market products by Lorna Vanderhaeghe Health Solutions (LVHS), the #1 women’s natural health focused brand in Canada. In 2017, Jamieson Wellness was named one of the top ten most reputable companies in Canada. For more information please visit jamiesonwellness.com.

Overall Responsibilities

Reporting to the Director, Insights the Manager, Insights is the champion of our consumer and shopper supporting the organization’s mandate to lead with the consumer as JWEL improves the world’s health & wellness. Seeking the best and deepest consumer understanding, the incumbent will be responsible for building actionable Insights informing the broader JWEL organization’s strategy and plans while enabling fact-based decision-making across the company.
Specific Key Responsibilities & Duties
• Uncovers relevant and actionable consumer and shopper insights to drive the achievement of marketing and commercial objectives for the company.
• Works closely with the current Manager, Insights and the Manager, Marketing Analytics in leveraging multiple resources to tell broader stories about our JWEL consumers, and their actions, ensuring that the global commercial team can act upon the insight.
• Working closely with the current Manager, Insights and our research partner to champion the best and deepest consumer understanding through design of primary research studies to support internal stakeholder business decisions
• Develops and delivers brand health assessments to support reporting requirements across JWEL in Canada and internationally in support of the JWEL portfolio of brands’ Innovation and Consumer Communication strategy & plans
• With our research partner or other third-party research suppliers, leads and executes custom research studies which may include: brand equity tracking, creative link testing, qualitative research, usage and attitude studies, digital environment understanding and e-commerce navigation and shopping behaviours
• Comfortable supporting Innovation Process through discovery, consumer immersion, concept evaluation and commercialization/ selling support by uncovering market, brand and category opportunities
• Using a combination of primary, secondary and syndicated tools, identifies, analyzes, interprets and reports on consumer and demographic trends to ensure our brands remain relevant and current
• Other ad hoc projects and reports as assigned
Knowledge, Skills & Abilities Requirements
• Bachelor’s degree Marketing, Business, Psychology or Economics
• At least seven (7) years’ experience in marketing research/ analytics with custom or syndicated
research suppliers or Insights/ Analytics within health & wellness or other CPG organization
• Experience with primary research tools and in questionnaire design
• Experience with Nielsen products
• Superior presentation skills
• Excellent analytical and creative problem-solving skills
• Strong leadership, communication and collaboration skills
• A strong sense of curiosity, urgency and achievement
• Able to build and nurture relationships with internal and external stakeholders
• Building and leading presentations to diverse external and internal stakeholder groups
• Ability to use data to influence others, including senior management

Our Values

TEAMWORK – We collaborate towards common goals and objectives; We celebrate wins and learn from
losses together; We appreciate and value each other’s contributions; We ensure our team goals trump
individual or departmental interests;
ENTREPRENEURSHIP – We foster creative, innovative and empowered thinking at all levels; We are agile
and Responsive to changes; We are consumer obsessed and data based; We demonstrate initiative and
take calculated risks;
ACHIEVING RESULTS – We achieve stretch goals; We objectively use data to measure progress; We lead
with a passion for winning; We demonstrate a bias for action; We show a consistent commitment to
excellence and expect it from others;
INTEGRITY – We do what we say; We do what is right even when it’s not easy; We demonstrate mutual
respect and inspire trust; We seek and accept accountability; We take a quality approach in everything
we do;
TRANSPARENCY – We communicate openly, honestly and directly; We encourage productive and
respectful conflict to develop the best solutions; We provide and share information to enable sound
decision making at all levels;
EXTERNAL FOCUS – We continually seek understanding of forces that affect our business, customers,
consumers, government, technology, competition and suppliers; We proactively solicit the views of the
outside world on how we’re doing and what to improve; We foster relations with outside influencers to
gain proactive insight in the latest developments that could affect our business; We review and discuss
necessary change regularly to incorporate it into our strategy.

How to Apply

Job Categories: Equal Opportunities. Job Types: Full-Time. Salaries: Not Disclosed.

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