Full-Time HEALTH MARKETING SPECIALIST
Job Description
Job ID: 40843
Job Category: Health Services
Division & Section: Public Health, PH Communications
Work Location: Toronto Public Health Headquarters, 277 Victoria Street, Toronto, Ontario M5B 2L6
(Hybrid)
Job Type & Duration: Full-time, Approximately 15 months
Hourly Rate and Wage Grade: $45.19 – $49.53
Shift Information: Monday to Friday, 35 hours per week
Affiliation: L79 Full-time
Number of Positions Open: 1
Posting Period: 21-Sept-2023 to 12-Oct-2023
Major Responsibilities:
To design communication strategies and tools to affect positive community health and lifestyle outcomes, using a diverse range of multi-platform health communications and marketing approaches.
Provides guidance and advice to program managers regarding effective communication strategies
Conducts risk assessments for all communication initiatives and recommends risk mitigation tactics
Controls all aspects of the campaign/portfolio
Monitors project process and ensures critical timelines are met
Ensures all communication, marketing and promotional initiatives meet accessibility and equity standards
Liaises closely with program managers and staff to design innovative marketing strategies
Ensures the client is continually made aware of the status of the project, especially milestones and issues
Ensures that complex public health data and information is appropriately translated into plain language for target audiences and that it conveys the appropriate messaging
Ensures all necessary components of the campaign/portfolio are delivered on schedule and on budget
Develops innovative content for online and traditional media
Ensures the effective and strategic delivery of communication products
Liaises with external marketing agency of record, where applicable
Maintains knowledge of current industry best practices and new techniques used in health marketing and communications
Maintains the integrity of and works to improve the Toronto Public Health brand
Conducts thorough evaluations of campaigns to determine effectiveness, provide insights and support evidence-based decision making
Key Qualifications:
Your application must describe your qualifications as they relate to:
1. A Baccalaureate degree in marketing, journalism, communications, or the equivalent combination of education and experience.
2. Considerable experience in marketing and/or strategic communications.
3. Considerable experience preparing effective communication strategies that support the organization’s goals and objectives.
4. Considerable experience with traditional and social media best practices.
5. Considerable experience devloping a variety of communication materials that engage diverse audiences
6. Considerable experience managing large communication projects or social marketing campaigns.
How to Apply
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