Job Description

Head of Growth Marketing

(Early-Revenue Tech Startup Focused on Charity)

• Raise billions for the most impactful charities in the world!
• Become an executive team member and own a bunch of equity in an exciting high-growth potential startup
• Join a super fun, diversity-valuing culture!

• We’re looking for a growth hacker and demand generation strategist who is hands-on and has excellent technical skills
• Unparalleled equity for an early employee (12% – 17%)
• First senior marketing hire. Ability to build your team!
• Career growth opportunities: VP of Marketing Technology, Chief Learning Officer, Chief Growth Officer, or Chief Marketing Officer

We are kind, passionate, and optimistic about human potential for good

Equity: 12% – 17%

Salary: £54,000-£70,000: salary starts when we’ve secured funding (aiming for autumn)

Commitment: Minimum of 25 hours/week until we’re salaried and then minimum of 40 hours/week once salaried

Location: Must be in London by end of 2021. If you’re already here, that’s a huge plus.

Working hours: Flexible!

Niceable’s mission is to create a fairer world through raising billions for the most impactful charities

• We’re building the first name in charitable giving
• There are millions of nice people out there and we’re going to unlock their niceness
• Our current team consists of a CEO, CTO, Brand Design Manager, and 5 marketing interns. We’ll be bringing on an additional marketer and a senior engineer in the next few months.

Imagine…

• AI to help users find the charity that will maximize the impact that they want to make
• Blockchain donation tracking and reporting assures users that they’re indeed making a huge impact
• Game-design that makes charitable giving feel like entertainment
• Phenomenal luxury prizes to reward users for their niceness
• This is just the start: https://niceable.co 

We are looking for a Head of Growth Marketing—our first senior marketing employee—to bring us quickly to product-market fit and scale user acquisition. The following types of people may be best positioned to accomplish this:

• A creative and data-driven experimenter
• An analytics master who is great at A/B testing
• A strong market segmenter
• Someone passionate about the exhilarating and challenging nature of startup
• Someone who has a life situation that enables them to commit to a startup (and, ideally, has prior startup experience)
• Someone who can move from doing many marketing activities yourself to using your team-building, support, and big-picture skills to help your team succeed
• Someone who is obsessed with product-market fit, user behavior, MQLs, pipeline, and customer lifetime value
• Someone who truly believes that diversity makes us all better; that it’s not just about fairness
• Someone who can offer skills in some of these areas: HTML, CSS, SEO, SEM, KISSmetrics, Mixpanel, marketing automation, machine-based learning, dataflow, CRM, social listening platforms, cloud technologies, and viral widgets

Within 3 months, you’ll:

• Have helped us hire and onboard your first direct report (perhaps a Community Marketing Manager to work on PR, social media, content, and consumer outreach)
• Have found fruitful ways to utilize your interns (we have 5 marketing interns so far)
• Understand the status of our current marketing activities 
• Have developed strategies for marketing activities from present through the time we secure funding for the marketing budget (hopefully less than 6 months from your work start date)

Within 6 months, you’ll:

• Have acquired 5K+ paying users without a marketing budget (or perhaps a few hundred pounds per month at most)
• Have built a unified strategy and processes across all marketing channels that’s ready to utilize our post-seed round marketing budget of around £350K (ie, have the marketing machine ready to kickass!)
• Have built and executed a proven testing and optimization program for email campaigns, alternate URLs, messaging for targeted segments in our social media, consumer outreach, content, and more
• Have successfully enabled Niceable to “own” several productive keywords through conducting and applying market research, executing effective content strategies, etc.

Within 12 months, you’ll:

• Have acquired 20K+ additional paying users (assuming that you had access to half of the £350K marketing budget acquired 6 months prior)
• Have built and executed a proven testing and optimization program for the Niceable platform, remarketing, and all advertising channels (eg, GoogleAds, Facebook, whatever you think is best)
• Have helped establish a productive learning process with the product team

Within 24 months, you’ll:

• Have acquired 50K+ additional paying users to Niceable and have optimized our remarketing (yearly budget depends on second round of funding, but probably exceeds the first yearly budget of £350K)
• Have brought your dog to work and they became the new Niceable mascot (you can draw a dog if you don’t have one!)
• Have unified the marketing strategy with strategies developed by the new senior team additions: product and partnerships

Within 36 months, you’ll:

• Have acquired hundreds of thousands of dedicated paid users
• Have recruited, hired, onboarded, and unified a robust team of marketers that report to you or possibly a CMO and transitioned to a more hands-off role

Benefits:

• Millionaire-potential level of equity (shares!) in the company. Most startups give the first few employees 0.5% to 3.0% equity. However, we only want team members who are as obsessed with Niceable and its mission as we are. So, we’re offering an unparalleled amount of equity to those who believe in us
• Have a massive impact in building a rapidly growing tech startup that’s out to raise billions for the most impactful charities in the world
• Be an important part of a company that makes a huge difference, values diverse perspectives and life experiences, and is full of accomplished, fun, and caring people
• Reach new career heights as an employee who got in before others
• Flexible working hours

At Niceable, we deeply value having a team that is made up of diverse backgrounds and perspectives. Niceable is also dedicated to being part of the solution in creating just employment practices. Come join us in transforming the way people give to charity and let’s create a fairer world together.

Interested? Take a shot!

How to Apply

Job Categories: Equal Opportunities. Job Types: Full-Time. Job Tags: analytics, cro, Funnel, Growth, growth hacking, Marketing, MQL, Optimization, Product-Market Fit, and startup. Salaries: 80,000 - 100,000.

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