Owl Labs is searching for a strategic, forward-thinking, and results-driven Head of Channel Marketing to join our Marketing team.

Our ideal candidate for this position is passionate about driving growth and adoption within the channel. We are looking for someone to bring full-funnel marketing strategies to life that generate product awareness, encourage reseller engagement, and contribute to our channel sales objectives.

The role is a combination of long-term strategic thinking balanced with near-term execution to drive results. As a new role for our team, we are looking for someone excited to shape and own what the future of Channel Marketing looks like at Owl Labs. Innovation, paired with best practices, will set our program and brand apart from others in the space. We are looking to bring a new approach and perspective to how we work with our channel partners.

What You’ll Do

• Own a full-funnel channel marketing program that drives new partner acquisition, generates awareness with our current channel partners, and encourages overall product adoption.
• Plan, develop, execute, and measure all global channel marketing campaigns aligned with our channel priorities and sales objectives.
• Repurpose and convert sales collateral and content for the channel, as well as developing new content based on sales and partner feedback.
• Collaborate with the Marketing team to align partner and channel marketing with the overarching marketing strategy.
• Create incentive programs to drive adoption through channel contests, spiffs, and promotions.
• Collaborate with our partners to launch creative co-marketing and co-branding opportunities.
• Create and own a reseller onboarding and continuous learning/training program.
• Contribute merchandising across all channels for current and future product launches, optimizing based on the channel needs and audience.
• Create processes and KPIs for analyzing, measuring, and tracking the effectiveness of your campaigns.

Qualifications

• Experience in a hardware company or B2B retailer in go-to-market, channel management, or channel marketing. (3-5 years specific experience)
• Excellent business acumen, problem-solving, project/program management, and analytical skills with the ability to multitask in a fast-paced environment.
• Both an executor and strategist who is always thinking about what we can do next.
• Experience managing a channel marketing budget that aligns with sales results.
• Highly effective verbal and written communication skills – you are concise, engaging, and persuasive.
• A “work hard and hustle” mindset.
• A “no job is too small” mentality.
• Experience with HubSpot and Salesforce is a plus.

Owl Labs is over 40% remote, and our headquarters is in Boston, MA. The candidate for this role can live in Boston or work remotely within the United States.

***Please submit a cover letter with your application explaining why you think you’d be a great fit as our Head of Channel Marketing .***

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Owl Labs is an Equal Opportunity Employer committed to our values of embracing inclusivity and creating a culture where everyone feels respected and connected, no matter the location of their work environment. We invite applications from people of all walks of life and are committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need accommodations due to a disability, please let us know.

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Who We Are

Owl Labs is a collaborative tech company, creating an equalized meeting and learning experience for all, wherever participants may be. Powering hybrid teams and remote work is in our DNA. Owl Labs has been a leader when it comes to celebrating and connecting hybrid teams and classrooms — meaning both in-office and remote workers, in-room students and at-home learning. We’re best known for the Meeting Owl product line, a smart 360 camera, mic, speaker all-in-one solution. Sitting in the center of the table, the Meeting Owl uses vision and voice recognition to shift the camera to focus on who’s speaking, giving all participants a feeling as if they’re in the same room. With the continued rise of hybrid teams and remote workers, our products allow for better collaboration and productivity no matter your location.

Our award-winning product, the Meeting Owl Pro, has been recognized by CES Innovation Awards 2020, Red Dot Design Awards 2020, SXSW Innovation Awards 2020 and our team recognized as an Inc. Best Workplaces 2020 and the esteemed Inc.’s Editor’s List.