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1 Apr 2022
Full-Time Growth Marketing Manager, B2B (Remote)
Job Description
Morning Brew is a media company that covers the business news and narratives shaping our world. The companies, the people, the workplace, the economy — we nerd out on this stuff, and we’re dedicated to helping our audience navigate it all in a way that informs and entertains.
The Morning Brew team is clever, creative, and growing fast. Want in? Read on.
Overview
Morning Brew is hiring a Growth Marketing Manager to join the Growth team, focusing on its B2B brands (HR Brew, Emerging Tech Brew, Retail Brew, Marketing Brew). Reporting to the Director of Growth, B2B, this marketer will be responsible for increasing subscribers to Morning Brew’s B2B brands and help launch new verticals.
Morning Brew is based in New York City but this role is remote-friendly for all candidates.
What you’ll do:
– Develop and execute growth marketing strategies to drive subscriptions to our B2B brands
– Develop and manage budgets, forecasting and reporting for all growth channels
– Manage and execute all aspects of paid campaigns, including spend, audience targeting, testing, and copy/creative
– Find new growth areas to expand our marketing portfolio, owning testing execution, analysis, and scaling the best opportunities
– Orchestrate customer lifecycle experience across channels by leveraging demographic and interest-based segmentation tactics
– Optimize onboarding experiences for various user cohorts to grow first-party data collection and convert to subscribers
– Own relevant KPIs and reporting, and communicate results across the organization
– Operate data-first by continuously tracking, analyzing, reporting and optimizing all growth efforts across all channels
– Partner with our product, editorial, analytics to launch new campaigns and initiatives
– Manage, mentor and grow your team
What makes you qualified:
– You have 4+ years of growth marketing/performance marketing experience. Experience in media and/or subscription business is a plus.
– Experience with and/or understanding of B2B marketing principles.
– Knowledge and experience of major advertising platforms (Facebook Business Manager, Google Ads, etc) preferred.
– Strong track record in thriving in a hyper-growth environment with a roll-up-your-sleeves approach.
– You enjoy working on both the analytical and creative sides of marketing. Concepting content for lifecycle emails and finding nuggets of data in a spreadsheet to help optimize a campaign are both things you like to do.
– Lifelong Learner: You are curious and hungry to grow. You have the ability to learn new skills or technology on the fly.
– Team Player: You take satisfaction in the success of something larger than yourself.
– Self-Starter: You are enthusiastic about owning your own projects. You have an entrepreneurial spirit with a track record of taking initiative.
– Communicator: You possess excellent written and verbal communication skills.
– Planner: You are known for your organization skills and ability to balance numerous projects while meeting tight deadlines.
– You are passionate about Morning Brew, get all our marketing news from Marketing Brew and you are excited to join a fast-growing company.
What else are we looking for?
Character and integrity rank pretty high on the list. Our team is guided by our core values:
· Curious – We strive to learn every day through constant questioning and exploration.
· Purposeful – We do everything with the highest level of thoughtfulness, preparation and focus.
· Empathetic – We are good, genuine people who embrace others’ perspectives.
· Challengers – We approach every day with an underdog mentality and are never complacent.
Perks:
While being surrounded by a bunch of cool people who look great in crewnecks is its own reward, we have plenty more to offer.
Unlimited sick and vacation time: And by “unlimited,” we mean absolutely unlimited.
Remote-work friendly: Work from home, work from the office, work from the moon — you decide.
401(k) employer match: We want to help you prepare for the future, now.
Premium healthcare plans: Your health matters!
Work from home stipends: Upgrade your home office on us.
Annual learning credit: Want to learn something new? We’ll pay for it.
Morning Brew is committed to building a diverse and inclusive team that’s representative of our audience.
How to Apply
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