Job Description

External Communications, Lead Associate (VP)
United States • Pittsburgh, PA

ID: 6188

Job Description
Who we are

BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. Whether providing financial services for institutions, corporations or individual investors, BNY Mellon delivers informed investment and wealth management and investment services in 35 countries. As of Sept. 30, 2021, BNY Mellon had $45.3 trillion in assets under custody and/or administration, and $2.3 trillion in assets under management. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). Additional information is available on www.bnymellon.com. Follow us on Twitter @BNYMellon or visit our newsroom at www.bnymellon.com/newsroom for the latest company news.

BNY Mellon Marketing & Communications

It’s an exciting time to join the BNY Mellon Marketing & Communications team. Our team is focused on delivering brand recognition, growth, increased client loyalty and employee engagement. We are a world-class, integrated marketing and communications organization, aligned around the needs our clients and the industry.

Role description and opportunities

Vice President, U.S. External Communications will develop and implement strategic, proactive communications campaigns to support overall strategy of the firm. This individual will develop innovative external communications strategies across regions and business lines, including proactive media relations, that ensure consistent brand messaging, support reputation management, highlight our executives as thought leaders and position the business to win more in the market.

Key responsibilities include the following

Build and manage relationships with priority news media, both top tier and trade publications
Ensure spokespeople are prepared and briefed in advance of any engagement to relay effective key messages
Extensive writing and messaging developing, including press releases, statements, social media copy, talking points and Q&As
Analyze metrics, share insights and adjust plans with a focus on continuous improvement
Act as counsel to senior leaders and business stakeholders, fostering collaborative relationships across the BNY Mellon enterprise
Accountable for oversight of the end-to-end communications campaign program – from ideation phase to completion – securing relevant approvals and keeping key stakeholders appraised of progress
Demonstrate ability to dig deep into BNY Mellon strategy to identify new and creative ways to reach influencing media and share stories focused on innovation
A successful candidate should ideally have these qualifications

5-10 years of professional experience in media relations and corporate communications, preferably for a financial services firm
Bachelor’s degree or the equivalent combination of work experience required
Demonstrated track record of excellence in developing and executing external communications and media relations for a large, global financial services firm
Deep and broad business acumen; solid understanding of BNY Mellon’s business (financial services experience is required)
Able to present and defend a point of view with the senior leadership team, internal colleagues and external media regarding how to best position the enterprise within the competitive landscape
Reporter relationships and experienced in media outreach to secure coverage in national/regional newspapers, broadcast outlets and trade publications.
Deep knowledge of digital and social channels/platforms
High-functioning, proactive individual who can handle stressful situations. Effectively prioritizes multiple demands on their time. Transitions easily from day-to-day tasks to high profile, critical crisis situations. Fearless when managing challenging situations and conflict
Experience working in a matrix organization with shared accountability and a team located in different geographies
Outstanding written and oral communication skills; effective presentation skills
Commitment to excellence and hustle, balanced with a sense of humour
Ability to adapt to changing structures, scope, and requirements
#LI-Remote

BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer. Minorities/Females/Individuals With Disabilities/Protected Veterans.

Our ambition is to build the best global team – one that is representative and inclusive of the diverse talent, clients and communities we work with and serve – and to empower our team to do their best work. We support wellbeing and a balanced life, and offer a range of family-friendly, inclusive employment policies and employee forums.

How to Apply

Job Categories: LGBT. Job Types: Full-Time.

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