Job Description

The Experiential Marketing Manager will focus on executing Q Care Plus in-person patient-focused activations and patient engagement events in coordination with Avita’s organizational missions, goals, and business strategies.

About the Role:

• Identify, manage, and execute field marketing activations and participation in community events to drive brand awareness and patient acquisition for Q Care Plus
• Collaborate with the Director of Marketing to develop and execute impactful field marketing initiatives aligned with organization goals and campaigns
• Work closely with the Event Manager to understand and coordinate event logistics and execution requirements for Q Care Plus event management and delivery
• Manage promotional and material production and distribution needs for activations; track inventory
• Work closely with the digital team to implement effective lead capture activities and other trackable deliverables related to activations
• Coordinate content creation/collection for Avita and Q Care Plus promotions including social media, photography, videos, web content, etc.
• Represent Q Care Plus or Avita Pharmacy at Pride parades, festivals, conferences and other various field marketing opportunities as required
• Provide regular internal communication on upcoming events or activations, and related objectives and tactics to the event, marketing, sales, and account management teams
• Track and provide data necessary to monitor the impact of field marketing on patient acquisition goals cost per acquisition
• Collaborate with local partners and the broader Avita Care Solutions team to ensure brand and goal alignment
• Manage field marketing budgets including tracking actuals, calculating ROIs based on KPIs set by marketing leadership for patient acquisition and brand awareness
• Ensure all events and activations are HIPAA compliant and prioritize patient privacy
• Travel as needed for events and attend conferences

About You:

• 3 years in experiential marketing, field marketing, and event execution, ideally focused on reaching LGBTQ+ audiences and undeserved communities with demonstrated success engaging historically marginalized audiences such as Black, Latinx communities strongly preferred
• 2 years managing expenses and budgets
• Deep understanding of LGBTQ+ health issues
• Excellent public speaking and communications skills
• Superior time management skills and proven ability to manage and coordinate multiple events and projects
• Bilingual in Spanish is a plus

At Avita, you can be the care. Compassionate care is at the heart of everything we do. Avita is committed to reducing health inequities by bringing compassionate LGBTQ+, HIV, PrEP, and sexual wellness care to its covered entity partners and patients. With a trusted suite of 340B program solutions, integrated pharmacy services, and holistic care approaches, Avita provides award-winning care for more than 145,000 patients through over 320 covered entities at 65+ locations nationwide. Join Avita and get inspired to be the care that unlocks the full potential of health for all. 

We offer excellent benefits including medical, dental, 401k, vision, pet insurance, life insurance, FSA, HSA, award recognition, professional development, and career growth opportunities.

Pay range: $64,704.00-$97,056.00, based on credentials and geographic location

Avita is an Equal Opportunity Affirmative Action employer and is subject to federal regulations pertaining to employment. Avita does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. Avita also provides reasonable accommodation for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and any other state or local laws.

How to Apply

Job Categories: Equal Opportunities. Job Types: Full-Time. Salaries: Not Disclosed.

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