Full-Time Email Marketing Manager
Job Description
EMAIL MARKETING MANAGER
REPORTS TO: SR DIRECTOR OF MARKETING
FULL-TIME — This role is remote with a hybrid option if local to Indianapolis, IN.
ABOUT THE ROLE:
As an Email Marketing Manager you will focus on developing the overall lifecycle communication strategy to increase engagement across lead cultivation, opportunity acceleration, customer onboarding and community building. In addition, you will oversee building out end-to-end email flows and captivating customers across the full lifecycle funnel.
The ideal candidate has expertise in audience segmentation, email marketing, performance tracking and optimization with marketing automation platforms. We are looking for a candidate who has a blend of technical, strategic, and content creation skills, and can effectively communicate and work cross-functionally within the organization.
WHAT YOU’LL DO:
- Create, execute, and optimize email campaigns that drive conversions through every stage of the customer journey using HubSpot CRM
- Be the voice of the marketing team with the sales team to ensure cross communication of needs, focus, and learnings in order to deliver marketing value to sales and drive additional resources from marketing as needed
- Support various strategic corporate programs by leading manual and triggered email campaigns across the customer lifecycle including prospecting, cultivation, post-purchase, retention, and win-back
- Build audience segments with content personalization and automation strategies to drive engagement and performance against KPI goals
- Devise, execute, and report on campaign performance testing. Advise on and implement improvements based on performance data and testing outcomes.
- Uphold Codelicious core values
- Other duties as assigned
WHAT YOU HAVE:
- 2+ years of related experience to email marketing
- Proven track record of successfully building and managing email marketing campaigns
- Hands-on experience in marketing automation platforms
- Knowledge of SEO, A/B testing, and automation best practices to be able to understand email marketing campaign/list performance and suggest improvements
- Excellent written communication skills
- Strong project management skills and exceptional attention to detail
ABOUT CODELICIOUS
At Codelicious, there are four values that drive us and our decision-making every day. We hire people who value these same things. If you’re interested, submit an application and we will be happy to tell you more about Codelicious and our values!
Codelicious Values
- We are always positive, always moving forward.
- We take responsibility for our own actions.
- We treat everyone as a peer.
- We put the needs of the team first.
Codelicious is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status or any other protected class
How to Apply
Please visit our careers page to apply.131 total views, 0 today