Job Description

RESPONSIBILITIES:

• Craft, direct, and manage creative growth vision for TheEverymom.com and all of its supporting digital properties.
• Responsible for driving forward-thinking vision and growth plan of content, visuals, user experience on all channels.
• Recruit and build relationships with talented, well-known writers and fresh voices alike, hunting down underreported stories and exclusives
• Be directly involved in brand/platform building, daily programming decisions, social distribution, newsletters, and more
• Oversee support and creative direction and collaboration for all sponsored content and RFPs. Will collaborate directly with the Director of Brand Partnerships to create storyboards and direct both visuals and editorials for each campaign.
• Must be able to think outside of the box to ensure that brand partnerships and sponsorships are executed successfully and meet key KPIs for partners.
• Work with Managing Editor and Assistant Managing Editor to ensure writing staff is being maximized and visual and editorial guidelines followed supporting overall strategic direction.
• Coach and train the team on audience best practices, including metrics and analytics
• Work with The Everymom writers and editors to shape and refine their best work
• Responsible for direction and management of on-site affiliate shopping implementation and for ensuring revenue and growth goals are met and exceeded; working closely with Managing Editor to set and meet goals
• Responsible for management of prop and photoshoot budgets for production of editorial and sponsored features.
• Seek out new growth opportunities for content and brand expansion to fill industry voids in the Mom/Kids space.
• Direct mentorship and collaboration with Managing Editor to ensure seamless site operation and HR/Staffing.
• Weekly meetings with The Everymom staff to discuss content strategy
• Monthly check-in with management to discuss quarterly traffic and growth goals
• Speaking or presenting at events
• Analyze our content and come up with ways to make it better
• Contribute written content when needed
• Should be comfortable being on camera to contribute to @theeverymom Instagram channel through stories and posts when needed

REQUIREMENTS:

• Have 5-10 years experience working in digital media, particularly on the content side.
• Managed teams, editorial calendar, and budget.
• Strong interpersonal skills with the ability to guide a team towards business goals.
• Has a forward-looking approach and the passion to track trends in digital content, shopping, and social media. Exhibit true passion for researching competitive markets and potential revenue streams. Constantly have your hand on the pulse of the things our readership cares about and finds useful.
• Be proficient in WordPress or another CMS system and have some level of technical familiarity with site operations.
• Be able to execute quickly and creatively, on both an editorial level and in terms of initiating pitches.
• Keen editorial eye and knowledge of how to package an article, from headline to image sourcing and SEO.
• Worked with RFPs, sponsorships, and pitch meetings with partners. Initiative to seek out new partnerships and create relationships for growth.
• Ability to lead meetings and brainstorming sessions with team members. Hands-on mentoring experience for team members. Make staffing recommendations as needed to optimize performance of overall team.

How to Apply

• Your salary requirements – applications without this will not be considered
• Link to Resume
• 5-7 links to samples of your published writing
• 1 idea for a high-level growth strategy for TheEverymom.com
• 3-4 headlines for a potential sponsored article. Imagine that BabyBjorn wants to partner with us on their selection of product offerings. What 3-4 headlines would you suggest for this sponsor?
• 5 captivating headlines for potential articles on TheEverymom.com
• 5 Instagram Story ideas
• 3 Instagram Reels ideas

Job Categories: Equal Opportunities. Job Types: Full-Time. Salaries: Not Disclosed.

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