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30 Apr 2021
Full-Time eCommerce Marketing Manager
Job Description
Company Description: Instinct® is a rapidly growing, family owned marketer and manufacturer of natural pet foods for dogs and cats. Instinct® is the Raw Brand, with a mission to get more raw nutrition into every bowl of dogs and cats, for a healthier and happier long life. Our company mission is to Empower people to transform the lives of pets. We are committed to hiring and developing a team of passionate, performance-oriented professionals who love to win and make a positive difference.
Position Summary: The eCommerce Marketing Manager will assist in building the eComm purchase funnel, from traffic to conversion. Responsible for developing expertise in search marketing, content sourcing and driving digital usability and conversion. This role will work closely with a variety of other functions within Instinct in addition to external agency partners to ensure we are well synchronized on the critical activities that will enable us to optimize our opportunities in eCommerce.
Primary Job Responsibilities:
- Understand the roll of key online retailers in the consumer purchase journey and optimize the online experience by driving traffic, optimizing search, and enhancing conversion-driving content.
- Partner with Marketing to lead development and effective management of eCommerce content.
- Lead Amazon marketing and search strategies, working with both internal and external agency partners.
- Be an expert in retailer search algorithms and own SEO.
- Manage marketing-related eCommerce analytic KPIs (e.g., traffic, conversion, consumer acquisition costs), to drive eCommerce performance.
- Ensure the eCommerce experience is on-brand and aligned with Instinct marketing.
- Enable and drive excellence in execution, leveraging close collaboration with internal and external partners, detailed project management, and consistent, clear communication.
- Own consumer sentiment online, monitoring review trends across retailers.
- Partner with Finance & Accounting, managing budgets and spending.
- Continuously monitor cutting edge eCommerce marketing techniques.
Personal Attributes:
- Strong leadership and project management skills in order to manage project timelines and cross-functional teams with excellence in execution and strong attention to details.
- Self-starter with ability to manage multiple projects simultaneously with a high degree of independence.
- Strategic thinking skills and proven experience generating original ideas.
- Strong analytical skills in using data to make sound recommendations affecting business decisions and results.
- Entrepreneurial mindset and high comfort level working at a rapid pace.
- Strong interpersonal and written communication skills.
- A natural problem solver; works through solutions.
Preferred Experience:
- Bachelor’s Degree in Business, Marketing, or related field.
- 3+ years of eCommerce experience, including 2+ years of experience with Amazon Advertising.
- Strong quantitative and analytical skills.
- SEO/SEM experience with eCommerce retailers.
- Strong communication and interpersonal skills required.
- High proficiency with Excel, PowerPoint and Word.
Travel Requirements: Requires travel up to 5% of the time.
Compensation and Benefits: Competitive compensation package includes health & dental insurance, life & AD&D insurance, flexible spending accounts, health savings account, Paid Time Off, short and long term disability, Purpose Days off for company partner volunteer opportunities, and 401(k) with company match.
Our Instinct is to CHAMPION Diversity
At Instinct, we are as passionate about our people as we are about the pets we call family. We are committed to inclusion, empowerment, and respect. We believe that just like our pets, what sets us apart unleashes our greatest strengths. We thrive on the ability to not only empower people to transform the lives of pets through raw nutrition, but also to empower each other to inspire a culture that celebrates our differences. Our unique approach to pet food is what makes us who we are as a company, and our individual identities are what makes us a successful, innovative, authentic team.
How to Apply
Please apply on our careers page: https://www.instinctpetfood.com/careers365 total views, 0 today