Full-Time Director – Global Integrated Marketing, DTS
Job Description
Xperi invents, develops and delivers technologies that create extraordinary experiences at home and on the go for millions of people around the world. Powering billions of consumer electronics, connected cars and digital content titles, we make entertainment more immersive, driving more intelligent and every interaction seamlessly personalized through our renowned consumer brands: DTS®, HD Radio™, IMAX® Enhanced and TiVo®.
Xperi (NYSE: XPER) is a publicly traded technology company headquartered in San Jose, CA with over 2,000 employees across North America, Europe and Asia. Come join a thriving team where you can play an integral role in shaping the future of entertainment technology.
About the role:
As a director, global marketing for our DTS Connected Car solutions, you will work cross-functionally, combining creativity with disciplined planning and execution to help drive awareness and demand for our suite of Connected Car solutions – HD Radio, DTS AutoStage and DTS AutoSense. Your focus will be to help develop market opportunities and positioning to elevate our profile with OEMs who embed our technologies. In addition, you will be responsible for working with our audio related content partners, such as supporting HD Radio adoption/standardization with broadcasters, and metadata use across industries.
This B2B role will create a thematic programmatic approach to go to market that makes our technology a must have, clearly understood by analysts, current customers, prospects and influencers. You will work closely with Product Management and sales to ensure that the proposition is clear across all sales enablement materials and customer segments, developing customer journeys and bespoke content that takes our audiences through the sales cycle. You are a skilled marketer, capable of developing and executing a comprehensive go-to-marketing plan to build awareness, catalyze adoption and drive thought leadership. The candidate must have a proven track record of 360 marketing program planning and development to drive new customers acquisition and continue to delight existing ones.
Responsibilities
- Build and enhance recognition of the DTS brand and solutions for connected car
- Work closely with marketing operations to define, implement, and manage DTS’s connected car marketing strategy for optimal performance and results
- Craft messaging and positioning in the market; conduct competitive and market analysis to determine and highlight DTS’s key differentiators in connected car
- Build, further develop, and leverage relationships with industry media and analysts to evangelize the DTS brand, mission, and movement in the market in connected car.
- Work with internal stakeholders to plan, create, and launch creative campaigns and compelling stories around DTS connected car announcements and initiatives that resonate with audiences
- Lead Thought Leadership programs, inclusive of working on the themes and deliverables to create ecosystem buzz
- Proven track record of 360 marketing program planning and development to drive new customers acquisition and continue to delight existing ones.
- Lead customer-centric thinking and craft programs to meet those target markets
- Establish goals and create strategy for meeting marketing deliverables and metrics
- Work closely with sales and product to enhance and align efforts
- Be an effective leader and ensure all marketing programs are successful, metrics-driven, and goal-oriented
Qualifications
- Bachelor’s or Master degree in marketing or related discipline
- 10+ years of marketing experience, preferably in related industry
- 5+ years of experience leading teams globally
- Proven leadership experience carrying out marketing efforts, including planning, prioritizing, and implementing strategy
- Experience in building brand awareness and recognition
- Strong in demand generation and partner activation to get our technology embedded in millions of devices
- Strong leadership and communication skills
- You are entrepreneurial and work well in a rapidly changing environment
- You are customer-centric and can identify and meet customer needs
- You have experience working cross-functionally to ensure marketing programs are in line with company objectives
- You are metrics driven and can set KPIs for initiatives, measure and take corrective action in your campaign journeys
Life @ Xperi:
At Xperi, we value People, Customers, Performance and Innovation. We are dedicated to creating a workplace where all employees have a voice and sense of belonging, feel safe and valued, and are acknowledged for how their unique differences contribute to organizational culture and business outcomes.
Our employees and their families are important to us, and our comprehensive pay, stock and benefits programs reflect that. Xperi supports personal well-being, builds financial security and enables employees to share in our collective success.
Rewards include:
- Competitive compensation and comprehensive benefits designed to foster work-life balance, care for your health, protect your finances and help you save and invest for the future.
- Generous paid time away from work, including flexible time off, holidays and sick time, health and wellness initiatives, and a charitable match program to help you give back to your community.
- Great perks, which vary by location and can be site-specific: employee discounts, transportation reimbursements, subsidized cafes and fitness facilities.
- A flexible, hybrid work environment combining the best of in-office collaboration and community-building along with the benefits of working from home.
The estimated base salary range for this full-time position is $124,377 – $164,800 plus bonus, equity and benefits, and can vary if outside of this location. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, competencies, experience, market demands, internal parity, and relevant education or training. Your recruiter can share more about the specific salary range and perks and benefits for your location during the hiring process.
How to Apply
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