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9 Feb 2022
Full-Time Digital Media Manager
Job Description
Terminus is the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM). The platform, Terminus Engagement Hub, connects the first and third-party data needed to understand both customers and prospects, with the most robust suite of engagement channels—including ads, chat, email, and web—available. Terminus powers multi-channel ABM for thousands of brands globally including DHL, G2, Outreach, and TripActions. Terminus is proud to be a G2 leader in ABM for 13 consecutive quarters. Visit terminus.com to learn more or connect with us on Twitter and LinkedIn.
Terminus is looking for a Digital Media Manager to join our growing team. As a Digital Media Manager, you will play a critical role in the development and implementation of digital marketing strategies for key clients executing on full-funnel account-based marketing activities. You will be responsible for optimizing multi-channel campaigns, increasing brand impact, and driving high quality web traffic which ultimately generates sales pipeline for our customers.
Delivering on that promise to our customers requires you to have a strong background in programmatic advertising, paid media buys, and inventory placements. As a member of the Digital Media Strategy team, you will play a pivotal role in developing strategy, analyzing site performance, and applying statistics-based market intelligence to formulate recommendations on optimizing engagement metrics to help drive optimal advertising outcomes. We are also seeking individuals with advanced knowledge in negotiating exclusive media contracts and publisher deals. This is a rare opportunity to join a fast-growing company with an open and collaborative work environment, where you can play a key role in promoting customer success for the duration of the customer’s journey with Terminus.
Responsibilities:
- Become an expert on our product and be able to passionately explain how Terminus can make an impact for our customers’ businesses
- Develop a thorough understanding of launching mobile, email, video, and display campaigns
- Actively manage and optimize a high-volume of campaigns and ensure all performance metrics are meeting KPI goals
- Perform frequent campaign optimizations with a thorough understanding of Cookie and IP targeting, as well as an in-depth understanding of 1st and 3rd party data to ensure the quality and accuracy of campaign data
- Pinpoint trends in the data from our DSP and analytics suites/BI Tools and turn them into actionable insights
- Time management/Organizational Skills, prioritization, and a strong collaboration with Customer Success Managers to ensure successful campaign performanceUse your troubleshooting and problem-solving skills to solve customer escalations, including root cause understanding
- Resolve any and all customer issues in a professional and timely manner in accordance with department KPIs including response times and customer satisfaction
- Proactively advocate for and demonstrate initiative in coming up with creative and practical solutions to customer-facing issues
Requirements:
- Bachelor’s degree required; marketing, advertising, or business degree preferred
- 3+ years of experience in a programmatic/media planning role with experience in mobile, video, and display ads
- 1+ year of hands-on experience in DSPs (preferably The Trade Desk) and familiarity with viewability measurement tools (MOAT, IAS, DoubleVerify). LinkedIn Sponsored content knowledge is a plus
- Experience with ad serving solutions and tag management is a plus
- Demonstrated and proven ability to serve as a programmatic expert and make strategic recommendations to mid-market and/or enterprise clients
- General understanding of ABM methodology and the ability to apply basic ABM principles to a clients’ ad campaign strategy is desired but, not required
Incredible Benefits, Incredible Company!
- 100% employer paid Health, Dental, and Vision Insurance for employee only coverage to cover your fundamental needs
- 401K with a competitive company match to build your future financial security
- We put families first with an exceptional Paid Parental Leave Program for employees with 1+ years of service
- Guaranteed participation in our equity program – because our employees should share in our success
- 100% employer paid Short-term and Long-term Disability Insurance
- Unlimited vacation to unplug and recharge however you choose
- Half-Day Fridays to reward you for your productivity
- 2 days paid VTO (volunteer time off) every year to help impact your community
- Monthly UberEats stipend to help support your favorite local spots
- Team budget to help facilitate team building – connected teams are more successful teams
- Rotating quarterly perks for the evolving needs of our employees
- Wellness stipend to balance your body and mind
- Commuter benefits to help you save money when you commute to work
- Named Best Workplace Winner 2017, 2018, and 2019 by Inc. Magazine
- Ranked #21 on the Deloitte Fast 500
- Ranked #61 on the Inc. 5000 of fastest-growing private companies in the U.S.
- Named G2 2020 Spring category leader for the 10th consecutive quarter
Diversity and inclusion are essential values at Terminus. We believe we do our best and most impactful work when we are a diverse, inclusive and equitable organization. We’re proud to recruit and hire talented people from a wide variety of backgrounds and experiences. We do not discriminate on the basis of race, color, national origin, gender, religion, sex (including pregnancy, sexual orientation, gender identity or transgender status), age, or disability.
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How to Apply
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