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2 Jun 2021

Full-Time Digital Marketing Specialist

alibarnhart – Posted by alibarnhart –  Greeley, Colorado, United States

Job Description

We love what we do, because what we do makes a difference at UNC and for UNC students. We are UNC’s Division of University Advancement and we are searching for a Digital Marketing Specialist to help us accelerate UNC success by building online marketing campaigns that boost UNC’s online presence.

Who We Are: The University of Northern Colorado strives to be a leading student-centered university that promotes effective teaching, lifelong learning, the advancement of knowledge, research, and a commitment to service. As the university’s advancement team, we strive to position donors and volunteers as active leaders in making this vision a reality.

We are looking for a detail oriented, digital-marketing professional to support UNC’s recruitment goals and marketing strategies. Our next colleague should appreciate and thrive in a data-driven environment; understand and accept cultural differences and diversity within the university and the alumni community; be collaborative, friendly and respectful; maintain an open and diplomatic communication style; and be committed to the mission of UNC.

Your Role in UNC’s Success: The Digital Marketing Specialist creates, implements, and tracks paid and organic digital campaigns, optimizes landing pages, promotes content on social media platforms, and search engines. You will work with campus partners to help educate and provide guidance for budget, digital marketing strategy and content that helps support UNC and UNC’s top priority – our current students.

What We’ll Offer for Your Success: Reporting to UNC’s Director of Web Communication, the Digital Marketing Specialist is part of a fun, focused and goal-oriented centralized advancement team. You will receive the tools and support to fulfill your responsibilities; the guidance to ensure that your efforts align with UNC priorities; opportunities to work with offices across campus; and a team of advancement colleagues who value your contribution and celebrate your success.

Minimum requirements: Bachelor’s degree
-Minimum two years of strategic digital marketing experience
• Fluency in building and deploying digital campaigns within Facebook Business Manager, Google Adwords, and related systems/networks
• Strong knowledge of Google Analytics, Google Tag Manager and other web-tracking clients.
• Detailed-oriented with exceptional analytical skills to measure success of campaigns and build upon that success.
• Strong written ability including communicating with campus partners and experience writing marketing copy.
• Experience conducting content A/B tests and identifying areas of improvement based on the results
• Excellent organizational skills and the ability to juggle multiple campaigns and initiatives at once.
• Self-motivated, dedication to continuous improvement and professional development

Annual salary range: $50k – $59k

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How to Apply

To apply for this position, please click on the link below to take you to the official job portal for the University of Northern Colorado. https://careers.unco.edu/postings/3990

Job Categories: Equal Opportunities. Job Types: Full-Time. Salaries: 40,000 - 60,000.

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