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7 May 2024

Full-Time Digital Content Producer

FOX 17 WXMI – Posted by stevie.petrosky Grand Rapids, Michigan, United States

Job Description

WXMI, The E.W. Scripps Fox affiliate in Grand Rapids, Michigan is looking for a Digital Content Producer. The Digital Content Producer will organize, write scripts and update content on digital platforms with a primary focus on local websites, mobile apps, and social media platforms. The Digital Content Producer will create compelling content that is aligned with and enhances the station’s and/or Scripps brand.

WHAT YOU’LL DO:

  • Write and edit content including headlines, short news alerts and teases, enhancing content with outside links, maps, slideshows.

  • Publish and manage content on multiple digital platforms, including the station’s local website, mobile and social networks using current production and web-delivery tools.

  • Produce digital video when assigned.

  • Assist in online coverage of major news events, breaking news and severe weather to ensure high quality, consistent community coverage online.

  • Build out special sections and site features to enhance coverage and increase user engagement.

  • Update and interact with fans/followers on social media.

  • Anchor/host content for digital platforms as assigned.

  • Coordinate with editorial and technical staff to facilitate the migration of multimedia content to new media platforms, including video, audio, still photos and graphics.

  • Work with other departments, including sales and marketing, as needed on site and/or station initiatives that require content integration.

  • Optimize the user experience by tracking live web metrics and user experience best practices.

  • Apply Search Engine Optimization (SEO) best practices to every piece of content.

  • Perform other duties as assigned.

WHAT YOU’LL BRING:

  • BS/BA in related discipline preferred or equivalent years of experience

  • Generally 3+ years of experience in related field preferred

WHAT YOU’LL NEED:

  • Skilled with content management systems, hypertext markup language (HTML), audio editing, image editing, cascading style sheets (CSS) and social networking

  • Must have a strong desire to focus on web-based content

  • Must have basic HTML formatting skills and working  knowledge file transfer protocol (FTP)/publishing web content

  • Must be creative, have good people skills and be able to handle deadline pressure and multi-tasking

  • Must have knowledge and experience with still-image photography using digital cameras/handheld video cameras

  • Must have working knowledge of how to use and update social media platforms

  • Must have photo editing skills with ability to manipulate, crop, enhance images as needed for publishing on website

  • Basic video editing skills a plus

Share this role online (there may be a referral fee*)

How to Apply

Apply on our corporate website: https://scripps.com/careers/find-a-job/

Job Types: Full-Time. Salaries: Not Disclosed.

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