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17 Aug 2020
Full-Time Digital Campaigns Officer
Job Description
Your writing engages and inspires. You have experience in e-mail marketing. are looking to develop your career in digital marketing, and are passionate about animal rights. If this sounds like you, PETA would love to hear from you.
Position Objective:
To prepare and deliver the digital assets to support PETA’s campaigns, including by overseeing e-mail marketing.
Term of Employment:
Full-time
Reports to:
Digital Marketing Manager
Primary Responsibilities and Duties:
- Inspire millions of people to take positive actions for animals by writing and revising compelling advocacy copy, including petitions, e-mail appeals, letters to politicians and other decision-makers, progress reports, and other campaigning materials
- Deliver PETA UK’s online campaigns by creating web content, including blog posts, features, action alerts, and mobile app updates, and carry out regular analysis of and reporting on web performance
- Oversee PETA UK’s e-mail marketing efforts in order to engage supporters with our campaigns and animal rights issues, including by writing, building, and sending e-mail marketing messages; segmenting audiences; and conducting split-testing campaigns
- Track and report on e-mail campaigns in order to guide improvements, including by increasing open and click rates and ensuring compliance with current e-mail best practice
- Monitor planning proposals for new factory farms, and coordinate campaigns to support local people in objecting to such facilities in their communities
- Assist the digital marketing manager with e-mail list management, hygiene, and growth
- Coordinate the UK delivery of international affiliate investigations, providing input on strategy and conducting research related to campaigns
- Work as part of the digital marketing team to ensure that online campaigns are as effective as possible
- Work closely with other teams to ensure the accuracy of digital content
- Perform any other duties assigned by the supervisor
Qualifications:
- Strong writing skills, analytical experience, and an understanding of what will resonate with people online
- Strong work ethic with a focus on efficiency, patience, exceptional attention to detail, a positive attitude, and innovative ideas
- Previous experience in e-mail marketing, marketing automation, and reporting using web analytics
- Intermediate knowledge of HTML
- Intermediate knowledge of photo editing and/or web design
- Experience with e-campaigning tools such as Engaging Networks preferred
- Knowledge of the latest digital marketing trends
- Knowledge of animal rights issues and PETA campaigns
- Adherence to a vegan lifestyle strongly preferred
- Ability to advocate the organisation’s positions on issues to the public in a professional manner
- Commitment to the objectives of the organisation
How to Apply
To apply, please visit: https://petafoundation.peoplehr.net/Pages/JobBoard/Opening.aspx?v=1dde3bb3-46e9-4ccd-a4a9-1f4eb92a3dd1562 total views, 0 today