Job Description

Hello potential future Foria employee. Allow us to introduce ourselves, Foria is an innovative health & sexual wellness company, rooted in the proven wisdom of plants. As the first brand to create a comprehensive product line to support sex & intimacy, relief, and optimal wellbeing, our mission is to close the pleasure gap and offer effective products for important and under-served life experiences: from menstruation to menopause. With an unwavering commitment to sex education, clean ingredients, regenerative farming, and responsible packaging, we maintain the highest standards of purity and transparency — for your health, and the health of our planet.

Our team is collaborative, driven, passionate, and future-thinking. We’re constantly learning, experimenting, and iterating, and celebrate failure just as much as success. We take risks, try new things, and we get things done. Everything we do, we do in the service of our community.

Position Overview

If you are a creative problem solver with experience in developing reporting systems, defining ecomm and marketing KPIs, and planning data-driven initiatives to drive revenue unlocks, keep reading.

This position will help guide the strategic direction of the company through strong and concise data analytics. You will own Foria’s end-to-end data pipeline: site analytics, marketing analytics, KPI measurement, and the analysis of first- and third-party consumer data. In addition, you will be responsible for packaging and presenting actionable recommendations to internal partners and the executive team. You will champion a consumer-obsessed and data-driven culture across Foria, empowering the brand and business to win with consumers and unlock greater growth potential.

This role will report to our Director of Ecommerce, and work closely with cross-functional teams.

Primarily responsibilities

• Work cross-functionally to integrate analytics into all strategic ecomm & marketing conversations to help Foria become a data-driven and analytics-forward organization
• Identify success metrics, KPIs, benchmarks, and opportunities for micro and macro improvements  to unlock new revenue growth potential

• Work with the ecomm team on website testing and optimization, tagging cleanup, customer journey mapping and optimization.
• Work with paid media and ecommerce teams to lower CAC and increase LTV by testing different audiences, new talent, creative, placement, and copy
• Partner with paid media team to analyze and optimize attribution, traffic sources to landing pages
• Analyze effectiveness of marketing campaigns run through multiple channels (including but not limited to Email, FBIG, Google, online, direct mail, partnerships), develop attribution model, and actionable insights for media mix optimizations
• Create benchmarks for all types of campaigns/marketing tactics: Product Launches, National Campaigns, Retail Promotions, Sales (Online & Retail), Partnerships
• Utilize qualitative data gleaned from consumer surveys to evolve consumer personas and identify insights to help inform marketing communications, site experience, and product innovation

• Perform and regularly monitor cohort and web conversion funnel analysis to identify key user behavior trends
• Model out different scenarios for paid media testing and forecasting, optimizing towards LTV
• Model out marketing budgets, revenue & customer projections
• Create, automate, and refine reporting for website and marketing channel performance. Build data visualizations and interactive dashboards. Provide ongoing actionable insights.

Qualifications:

• 4+ years reporting/analysis experience in web & marketing analytics
• Strong SQL skills
• Advanced knowledge of web analytics tools (Google Analytics, Klaviyo, Heatmapping, A/B testing, Shopify, etc) and BI solutions  (Looker, Tableau, Periscope, Mode)
• Experience with online & offline marketing channel analysis, platforms, and execution for retention and acquisition campaigns
• ​​Knowledge of dashboard creation within data visualization platforms
• Experience with tag management platforms
• A relentless focus on consumer behavior
• A collaborative mindset and working style
• Passion for the wellness industry
• Strong communication and data visualization skills – can translate complex concepts into everyday terms to influence both peers and senior leadership
• Proactive, adaptable, and comfortable managing shifting timelines and priorities
• Undergraduate degree, preferably in Marketing, Statistics, Business Analytics, Computer Science, Mathematics, Statistics, or a related field

How to Apply

Job Categories: Equal Opportunities. Job Types: Full-Time. Job Tags: analyst, CRM, customer insights, data, ecommerce, Marketing, and sql. Salaries: 80,000 - 100,000.

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