Full-Time Customer Marketing Manager
Job Description
Trustwell is looking for a talented customer marketer to join the Marketing team. The Customer Marketing Coordinator is a key member of the marketing team and will be responsible for developing and executing customer-centric marketing strategies that drive customer engagement, loyalty, and advocacy. The ideal candidate is a strategic thinker with a passion for driving customer-centric marketing programs and a track record of delivering outstanding results.
Trustwell is the leading provider of software as a service (“SaaS”) compliance solutions for the food and supplement manufacturing industries. The Company’s product suite offers a myriad of benefits, primarily across the supply chain. Trustwell’s diverse product solutions are vital for customers whose brand and reputational risks are high, and where regulatory compliance and trust in end products are critical to success of the customer’s bottom line and brand equity. Trustwell is nationally recognized as the leading developer of nutritional analysis, food safety, traceability, and labeling compliance software and databases for top food manufacturers, food professionals, dietitians, and more.
This position will report to the Chief Marketing Officer. The position is fully remote.
Job Responsibilities
- Collaborate with cross-functional teams, including product, sales, and customer success, to develop and execute targeted marketing campaigns that deliver outstanding results.
- Develop and implement customer-centric marketing strategies that drive customer engagement, loyalty, and advocacy.
- Develop customer-centric messaging and content that resonates with customers and drives engagement.
- Build and execute revenue-driving, cross-sell / upsell campaigns to build personalized marketing outreach to reach a shared revenue goal
- Lead the development and execution of an in-product marketing strategy
- Launch engagement campaigns in conjunction with product releases to increase feature awareness and adoption
- Lead efforts to secure and promote customer stories, testimonials and use cases
- Provide marketing support for Professional Services and Customer Success
- Manage customer research projects to gain insights into customer behavior, preferences, and pain points, and use these insights to inform marketing strategies.
- Analyze marketing campaign results and make recommendations for optimization.
- Collaborate with sales teams to develop sales enablement materials and programs that support the sales process.
- Stay up-to-date on industry trends, best practices, and emerging technologies and make recommendations for the customer marketing program.
Skills/Experience
Exceptionally strong writing skills, preferably in the food or supply chain space.
- Experience in customer journey mapping and omnichannel revenue generation
- Strong ability to translate complex concepts into clearly articulated messaging.
- Strong team player, results oriented, metrics driven and capable of working in a fast paced, changing environment.
- Excellent organizational skills and project management expertise are required.
- Possess a positive attitude, sense of humor and impeccable work ethic.
Trustwell is an “equal opportunity employer.” We will not discriminate and will take “affirmative action” measures to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the basis of race, creed, color, national origin, or sex.
How to Apply
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