Full-Time CRM Manager
Job Description
IGN is looking for an experienced and self-driven CRM Manager to lead and execute email and push notification campaigns and strategy across IGN.com and related domains . The role will be responsible for the deployment and optimization of existing programs and the creation of new marketing campaigns. The ideal candidate is a hands-on leader with experience growing user response across a variety of programs that can develop and lead strategies that grow our direct marketing programs and increase repeat visitation, commerce sales and subscriber LTV.
IGN is made up of all kinds of people that share a common love of games, TV, movies, comics, tech, and all things geeky. We strongly encourage people of every race, gender, sexual orientation, and background to apply.
Specific responsibilities Include:
- Oversee the daily and weekly execution of IGN email and push marketing campaigns including Daily Deals emails, Weekly Newsletters, and ongoing IGN Subscription and IGN Store campaigns.
- Work closely with various stakeholders to develop new campaigns to support IGN’s business objectives and content, commerce and editorial efforts.
- Develop a deep understanding of IGNs user segments and develop targeted programs for our most relevant users.
- Create and manage an ongoing calendar of A/B testing to continually optimize IGN’s email and push programs.
- Work with IGN’s product team to optimize user registration and data capture programs.
- Compile and report on key email and push marketing metrics and optimize programs accordingly
- Monitor and share industry trends and best practices
Key requirements:
- 3-5 years of experience in an executional role managing email and/or push marketing campaigns
- Strong proficiency with HTML and CSS
- Ability to project manage a variety of concurrent projects and objectives
- A love of entertainment and video games a strong plus
- Hands on experience with Campaigner preferred
- Knowledge of email and push best practices and CAN-Spam requirements
About IGN
About IGN Entertainment. IGN Entertainment is one of the leading Internet media companies focused on video games and entertainment. IGN reaches more than 311 million monthly users around the world, and is followed by more than 52MM social and YouTube followers. With an extremely engaged audience, watching over 566MM minutes of content monthly. IGN also publishes daily content on 35 platforms including TikTok, Twitter, Facebook, Instagram and Snapchat Discover. Established in 1996, IGN is headquartered in Los Angeles, with offices in San Francisco, New York, Chicago, Sydney and London. IGN content is localized in 25 languages and 112 countries and hosted on websites and native applications on mobile, connected TV, and Xbox and PlayStation platforms.
**We are an Equal Opportunity Employer**
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
How to Apply
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