Full-Time Content Marketing Manager
Job Description
WHY WE NEED YOU:
Dash Energy is looking for a writer of words and architect of assets to create a library of diverse marketing content to use across a variety of channels. As our Content Marketing Manager, your role is at the core of the marketing team, and the entire team will rely on your handiwork each day. It will be critical to help shape and preserve a brand voice that represents us and our mission and develop content that will convert an audience into leads and then into customers.
WHAT YOU’LL DO:
- Build editorial calendar – Develop the content strategy and manage an editorial calendar that attracts a qualified audience
- Establish brand voice – Develop and reinforce a consistent brand voice and message across all marketing content and channels
- Write for conversion – Author various forms of content, both short- and long-form, designed to convert our audience into leads
- Consider the channel – Create content optimized for the channel on which it will be featured such as social media, ads, emails, website, landing pages, thought leadership pieces, videos, etc.
- Manage social media – Schedule and post weekly to the Dash social channels to attract an audience
- Collaborate – Work with team members, external influencers and industry experts to produce relevant and inspiring content for our audience
ABOUT YOU:
- Strong content marketing experience with proven ability to develop and foster brand voice and identity
- Ask smart questions, take risks, champion new ideas and share in our love of a good analogy
- Flexible and fast learner who is coachable with a drive for continuous improvement
- Be self-directed with the ability to apply creativity to complex problems
- Excellent written and verbal communication skills
- Have proven content marketing experience converting an audience into leads
- Understand SEO and how to measure the success of all content pieces
- Ability to multitask, collaborate and prioritize in a fast-paced, deadline-driven environment
- Strong interpersonal skills and works well on a team
- Ability to have fun and enjoy the process of building something great
How to Apply
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