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24 Jun 2024

Full-Time Content Marketing Manager

Cdemint – Posted by Cdemint –  Pittsburgh, Pennsylvania, United States

Job Description

Schell Games is a highly talented group of artists, programmers, producers, and game designers led by game industry veteran Jesse Schell.  We’re the largest full-service education and entertainment game development company in the United States. Since 2002, we’ve worked with world-class clients and partners to create interactive experiences that engage and inspire players of all ages across all platforms.  Presently, we are focused on virtual reality, augmented reality, location-based experiences, and social games.

Do you like to work on innovative projects in a motivating, friendly atmosphere? Would you agree that games can engage and inspire?

If you answered “YES!” to both questions, you might be a fit for our studio!

CONTENT MARKETING MANAGER

Schell Games is looking for a skilled Content Marketing Manager to join an energetic, fast-paced marketing department. This creative, innovative project manager will support the department’s initiatives to build brand awareness by marketing content online. They will be responsible for creating content for B-to-B and B-to-C audiences, distributing content on the appropriate platforms, and measuring the results of these activities.

This individual will possess strong project management, communication, and organizational skills. The candidate will be friendly, curious, adaptive, and enjoy working in a team-driven environment. This person will have a general understanding of games and the industry.

This position reports to the Senior Director of Marketing and will have one or more direct reports.

 

AREAS OF RESPONSIBILITY:

  • Develop content strategy across all platforms
  • Manage and mentor a small team of marketing professionals, providing guidance and feedback to help them grow in their careers
  • Provide planning and project management for all SG websites
  • Write and develop content
  • Manage outsourced video production projects, including working with outside vendors, developing scripts and creative briefs, and performing project management
  • Oversee corporate email marketing program and social media efforts, including editorial calendars and content
  • Produce and manage blogs, videos, podcasts, reports, white papers, and case studies as they relate to our original games and corporate activities
  • Manage freelance vendors for writing and image creation projects
  • Participate in creative development efforts with a critical eye toward effective feedback and best practices
  • Implement and manage SEO efforts
  • Develop and track KPIs to measure the marketing effectiveness of content campaigns and report results to stakeholders
  • Analyze and report on website and social media traffic and usage
Share this role online (there may be a referral fee*)

How to Apply

REQUIREMENTS:
  • 8+ years of marketing experience in games, technology, or consumer product industry with a proven track record of success
  • 2+ years of career coaching and people management experience
  • Must be located in the Pittsburgh area for the role and expected to be in the office Tuesday-Thursday, with up to 3 extra WFH days per month
  DESIRED SKILLS & EXPERIENCE:
  • Ability to write and edit content
  • Previous experience managing websites and developing content for them
  • Background in developing and implementing video strategy across various channels
  • Ability to assess the creative value of content
  • Experience in handling multiple projects simultaneously
  • Demonstrated project management skills
  • Proficiency with Google Analytics
  • Strong writing, communication, and organizational skills
  • Ability to work with different team members and effectively coordinate their activities to achieve desired results
  • Ability to interact as part of a team and to contribute to increasing productivity goals and efficiencies
EDUCATIONAL BACKGROUND: Bachelor’s degree in marketing, communications, or related field preferred, not required DEI COMMITMENT: Our studio is committed to providing an equitable and inclusive work environment that ensures that all applicants and team members are treated with dignity and respect.  We will not tolerate any type of discrimination or harassment directed at any applicant or employee because of their sex, gender, gender identity, race, religion, age, disability, national origin, ancestry, sexual orientation, veteran, family or parental status or any other protected group characteristic.  This equal opportunity and nondiscrimination policy applies to all aspects of employment including recruitment, hiring, promotions, discipline, terminations, wage and salary administration, benefits, and training. Prohibiting discrimination and harassment is only one part of the equation. “Diversity makes us strong” is more than just something we say.  We value diversity in all forms because it is essential to our success, and we want every member of our team to feel their best creative self.  Our development environment and social culture are based on welcoming, respecting, and celebrating differences among our team members and our players.  We rely on each person to add their own unique skills and perspective to our culture.  Every member of our team is responsible for making the studio as inclusive and equitable as possible. Candidate selected for this position will be subject to standard employment verification and criminal background check upon offer of contingent employment.

Job Categories: Equal Opportunities. Job Types: Full-Time. Job Tags: game development and Marketing. Salaries: Not Disclosed.

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